Australia-based sponsorship measurement firm Sailias has joined the Marketing Accountability Standards Board, and co-founders Amanda Rischbieth and Matt Bywater will be serving as MASB Advisors.
“Sailias is sponsorship measurement and decision infrastructure, built for brands and trusted by rights holders and talent,” they explained. “Its methodology is evidence and attribution based – every result the platform produces is based on the quality of the evidence provided and scored on how confidently the outcome can be attributed to the sponsorship. The intent is simple, to address measurement insecurity. When a marketer is asked to justify a sponsorship, they should have confidence in the evidence before them. Sailias provides the data layer to inform whether to approve or renew sponsorship spend with confidence.”
“Sailias’ approach to sponsorships is all about accountability to financial return, and that makes them a perfect fit for MASB,” said MASB CEO Joanna Seddon. “We look forward to engaging with their team.”
Sailias will be included in the Sponsorship Measurement Provider Summaries being added to the soon-to-be-released second edition of the MASB book, Sponsorship Accountability: A Roadmap for Sponsorship Marketing Success.
Matt Bywater is a sponsorship and partnerships specialist with almost a decade of commercial sponsorship marketing experience across stadium, league and club environments, including Etihad Stadium, the Australian Football League and North Melbourne Football Club. His experience spans leading commercial partnerships teams, designing and commercialising new sponsorship assets, and developing sponsorship strategy, activation and leveraging plans for brands and rights holders. He later founded Purpose Impact Agency, a purpose led sponsorship agency helping brands use sponsorship to deliver both marketing return on investment and return on impact through its trademarked ROI² philosophy.
Dr. Amanda Rischbieth, AM FAICD PhD, has over 26 years of company directorships including an ASX-listed board. She’s a Fellow of the Australian Institute of Company Directors and chairs the National Blood Authority Australia, Sailias Technology Pty Ltd, and the International Women’s Forum Australia. Her eight-year Harvard affiliation includes Advanced Leadership Fellow, Visiting Scientist Harvard Chan School of Public Health, Impact Leader, Research Fellow, and a current Harvard Advanced Leadership Coalition Advisory Board member. She was a member of the International Foundation of Valuing Impacts Research and Technical Advisory Committee prior to its transition to the Capitals Coalition. Her bespoke corporate advisory focuses on latest insights on Artificial Intelligence, Sustainability Standards, Governance, and Impact Valuation.
For information on Marketing Accountability Standards Board membership, visit JOIN MASB or contact info@themasb.org.