Do your brands have a Code of Conduct? Can you produce a document that says what a brand may and may not claim?
Peter Fasano, founder and CEO of MassLogic Labs, believes that in this age of AI, it’s more crucial than ever that brand managers write their brands’ code of conduct for their people and the AI working beside them. “Direction governs nothing until someone writes it down.”
Fasano is exploring this and other topical issues in a three-part series, What Your Brand Knows, published by MASB on LinkedIn. Part 1 is titled, “Conservative Is Not a Brand Strategy.”