The Marketing Accountability Standards Board welcomes new member MassLogic Labs, the company behind the MIMO workspace. MassLogic has been working closely with MASB to develop a digital twin and agentic roadmap for the Universal Marketing Dictionary, presenting their progress and discoveries at both the February and August 2026 MASB summits.
“Two summits on the dictionary’s agentic roadmap taught us something specific,” noted Peter Fasano, Founder and CEO of MassLogic Labs and now MASB Advisor. “Marketing hands more decisions to AI every quarter, and almost none of them can be measured against anything. MASB’s definitions are where that changes. Joining was the obvious next step.”
“MASB is delighted to welcome MassLogic Labs as a member and to continue our important work at the intersection of marketing knowledge and artificial intelligence,” commented Frank Findley, Executive Director of MASB. “Our collaboration is helping test and strengthen the Universal Marketing Dictionary so that its definitions remain robust when accessed through AI-powered search, while also moving beyond individual definition lookups toward using thousands of interconnected marketing definitions to answer real business questions.
“MassLogic is also helping bring the Universal Marketing Dictionary and other MASB knowledge into an AI platform alongside other primary, gold-standard sources of marketing knowledge. We look forward to continuing this relationship and more broadly teaming with MassLogic Labs to ensure that AI delivers the maximum possible benefit to marketers—grounded in authoritative marketing knowledge, consistent terminology, and sound measurement principles.”
Founded in August 2025 and based in New York, MassLogic Labs is a Spring 2026 alumnus of the Element 46 Tech Accelerator, powered by QUAY Acceleration. MIMO, the intelligence engine for enterprise marketing, sits above the marketing stack and governs every AI that touches a brand, regardless of vendor. Where the MarTech stack manages branding, MIMO governs brand, teaching AI what a brand means, not just what it looks like. “MIMO Workspace is the command surface that CMOs and their teams deploy.”
For information on all of the benefits of MASB membership, contact Lee Hornick, leehornick@themasb.org.