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Home Archive for category "Brand Evaluation Standards" (Page 2)

Category: Brand Evaluation Standards

New ISO Standard Offers Integrated Brand Value Reporting Process

The new ISO standard for Brand Evaluation is the Golden Ticket  for marketers as it offers an integrated reporting process for brand value. MASB represented the U.S. in the development of ISO 20671 under the auspices of the American National …

06/13/2018 06/14/2018
Read More"New ISO Standard Offers Integrated Brand Value Reporting Process"

New Brand Evaluation Standard ISO 20671 is Marketers’ Golden Ticket

A new global standard for brand evaluation, ISO 20671, recognizes that a brand’s primary purpose is to increase total business value, reduce risk, and extend the sustainable existence of the brand-owning entity. For the first-time, brand owners have a globally applicable and accepted …

05/30/2018 07/09/2018
Read More"New Brand Evaluation Standard ISO 20671 is Marketers’ Golden Ticket"

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