MASB Director Neil Bendle, Associate Professor of Marketing at the University of Georgia, recently assembled an outstanding group of experts to draft a set of definitions for terms related to sustainable marketing, a topic rapidly growing in relevance. As a …
The MASB FINANCE in MARKETING Library has more than 75 informational marketing videos featuring today’s top minds in marketing and marketing research, including David W. Stewart, Tony Pace, Paul Farris, Joanna Seddon, Neil Bendle, Dr. Mansur Khamitov (PhD, MBA), T. …
The value that both p-service and e-service innovations provide for a firm is outlined by marketing professors Venkatesh Shankar of Mays Business School at Texas A&M University and Thomas Dotzel of the University of Nebraska College of Business. Please give …
Will Thompson, Chief Strategy Officer at Forbes Ignite, compares the “Rube Goldberg” theory of marketing with the “human” theory. “Nothing has – nor I believe ever will – automate away the necessity for human creativity.” Please give it a “thumbs-up” …
Congratulations to Dartmouth College’s Kevin Lane Keller, whose video What Is a Brand? for the FINANCE in MARKETING Library was the first to reach 1,000 views! Keller explains the difference between a “brand” and a “Brand.” Please give it a …
This week’s MASB Channel feature uses the Common Language Marketing Dictionary (marketing-dictionary.org) to define the two terms behind the ISO’s global brand standards – and introduces a new replacement term for one of them. Please give it a “thumbs-up” if …
With its Common Language Marketing Dictionary (marketing-dictionary.org) continuing to grow steadily in usage, MASB, the Marketing Accountability Standards Board, is launching the FINANCE in MARKETING Video Library, with segments recorded by some of the top minds in marketing research and …
The MASB Finance in Marketing Course Project is producing a series of videos on financial issues that influence marketing strategy. In this segment, Dartmouth College Marketing professor Kevin Lane Keller explains the difference between a brand and a Brand. The …
