The Marketing Accountability Standards Board (MASB) honored three marketing metrics that directly link marketing actions to financial performance. The certification process includes the conceptual linking of marketing activities to intermediate marketing outcomes and the cash drivers of the business using …
Kantar’s Meaningful Different Salient (MDS) Framework, a conceptual and practical model to measure and diagnose brand equity, has achieved metric certification by the Marketing Accountability Standards Board (MASB) according to its Marketing Metrics Accountability Protocol, a formal process for connecting …
For the first time, the Marketing Accountability Standards Board (MASB) has evaluated and certified a software product in accordance with the Marketing Metric Accountability Protocol, which includes 10 Characteristics of an Ideal Metric. Proof Causal.ai software by Proof Analytics has …
While marketing has developed numerous performance measures, many marketing metrics are NOT explicitly linked to financial performance in predictable ways. Cash flow both short-term and over time is the ultimate marketing metric to which all activities of a business enterprise, …
The Marketing Accountability Standards Board (MASB) has announced that Brand Finance’s Brand Value Rankings have been certified through the Marketing Metric Audit Protocol (MMAP), the formal process for validating the relationship between marketing measurement and financial performance. The audit is …
MSW•ARS Research announced today that their advertising research solution, TouchPoint® has completed the Marketing Metric Audit Protocol (MMAP), the formal process for validating the relationship between a marketing measurement and financial performance as established by the Marketing Accountability Standards Board …
BrandEmbrace® Expected Utility Metric Shown To Be a Valid, Reliable, Sensitive and Calibrated Predictor of Brand Preference BrandEmbrace®, a behavioral economics metric provided by Behavioral Science Lab, LLC (BSL) has completed the Marketing Metric Audit Protocol (MMAP), the formal process for validating the relationship …
