MASB Spring Summit 2023 features a CMO Insights Panel discussing “Demonstrating Marketing’s Contributions” with:
Pamela Forbus, SVP/CMO, Pernod Ricard North America
Kalli Chapman, VP/Head of Paid Media, Prudential
Rafael Alcaraz, Head of Commercial Marketing Insights, CVS Health
Additional sessions include:
The BIG DEAL about Big Data & A.I. for Marketers Strategically leveraging Big Data and A.I. to make marketing more accountable
Venkatesh (Venky) Shankar, Professor of Marketing and Ford Chair in Marketing & E-Commerce, Mays Business School, Texas A&M University
SPOTLIGHT INTERVIEW: Michael McCaffrey
Global Leader, Strategy & Insights, Global Corporate Affairs, Johnson & Johnson
New ISO Global Brand Standards
Bobby Calder, Professor of Marketing, Northwestern University
The Measuring Creativity Initiative
An ANA/MASB initiative to design a robust yet easily applied methodology to measure the impact of creativity on sales.
Latha Sarathy, Chief Research Officer, Association of National Advertisers
Digital Targeting Accuracy and ROO/ROI Initiative
Scott McKinley, CEO, TruthSet
via Zoom • April 13 • 11 AM – 3 PM ET
FREE for MASB members ○ $49 for non-members
Request your invitation from events@themasb.org
