CMO Insights Panel to Discuss “Demonstrating Marketing’s Contributions”

CMO Insights PanelMASB Spring Summit 2023 features a CMO Insights Panel discussing “Demonstrating Marketing’s Contributions” with:

Pamela Forbus, SVP/CMO, Pernod Ricard North America
Kalli Chapman, VP/Head of Paid Media, Prudential
Rafael Alcaraz, Head of Commercial Marketing Insights, CVS Health

Additional sessions include:

The BIG DEAL about Big Data & A.I. for Marketers  Strategically leveraging Big Data and A.I. to make marketing more accountable
Venkatesh (Venky) Shankar, Professor of Marketing and Ford Chair in Marketing & E-Commerce, Mays Business School, Texas A&M University

Global Leader, Strategy & Insights, Global Corporate Affairs, Johnson & Johnson

New ISO Global Brand Standards
Bobby Calder, Professor of Marketing, Northwestern University

The Measuring Creativity Initiative
An ANA/MASB initiative to design a robust yet easily applied methodology to measure the impact of creativity on sales.
Latha Sarathy, Chief Research Officer, Association of National Advertisers

Digital Targeting Accuracy and ROO/ROI Initiative
Scott McKinley, CEO, TruthSet

via Zoom • April 13 • 11 AM – 3 PM ET

FREE for MASB members ○ $49 for non-members

Request your invitation from [email protected]