MASB Spring Summit on Video - Marketing Accountability Standards Board

Our Spring Zoom event on April 13 featured valuable presentations by some very profound marketing authorities, like the outstanding CMO Insights Panel and our Spotlight Interview. Check out all this sampling of summit sessions on the MASB Channel on YouTube, and watch for news on our next LIVE event coming in August!

What are the major challenges faced in demonstrating the financial value of marketing? What are the key metrics to measure? Pamela Forbus, SVP/CMO at Pernod Ricard NA, leads an engaging discussion with Kalli Chapman, VP/Head of Paid Media at Prudential, and Rafael Alcaraz, Head of Commercial Marketing Insights for CVS Health.

MASB CEO Joanna Seddon discusses the measurement of corporate reputation with Michael McCaffrey, Global Leader, Strategy & Insights, for Johnson & Johnson. “It really starts with defining the stakeholders that are most important to you – who are the stakeholders you rely on to drive the positive outcomes that you’re looking for through your reputational efforts – and making sure you get a detailed sense of what expectations they have…”

SEE ALL OF THE SUMMIT VIDEOS ON THE MASB CHANNEL