Karen Ebben

MASB Director since 2012, Karen Ebben is the founder of Global Marketing Impact.

Karen Ebben

As the former Director of Global Advertising & Marketing Effectiveness at General Motors, she was responsible for measuring brand health and marketing effectiveness. She helped shape the corporation’s marketing efforts, contributing to sales, advertising, product planning, and strategic business functions.

Karen’s work has received recognition as evidenced by awards from Cannes (Finalist), Effie (Bronze), and AME (Gold). She is a frequent speaker at key marketing conferences (AAF, ARF, DMA, Ad:Tech) and is a college guest lecturer as well. She is on the Advisory Board of the Ehrenberg-Bass Institute and previously has served as Chair of the Board of Governors of DMA’s Echo Academy. She holds an MBA from Cleveland State University and a BS in management from Oakland University.

Karen serves on the MMAP Metric Catalog Project team.

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