FMCG company CavinKare, one of India’s most thriving enterprises, has become a member of the Marketing Accountability Standards Board (MASB), and Insights Leader Shobha Venugopal has joined the MASB Advisory Council.
“We are delighted to welcome CavinKare to MASB,” said Frank Findley, MASB Executive Director. “Their proven success in growing brands through marketing research excellence aligns perfectly with our mission to advance accountable marketing practices worldwide.”
Thirteen major fast-moving consumer goods (FMCG) brands form part of the CavinKare umbrella, with products in hair care, skin care, food & snacks, and others. The company has a robust presence in India and recently has been expanding into overseas markets. CavinKare’s goal is to remain the preferred choice for customers at home and in every market, besides operating with conviction and leading certain chosen sectors for innovation – the key for growth.
With an academic foundation in consumer insights, Venugopal’s career has focused on transforming complex data into strategic market intelligence. With an MS in Research from Cranfield University in the UK and a PGD in Design Thinking and Innovation from IIMK, she has developed a rigorous approach to decoding consumer behavior. Her experience with esteemed organizations including Novo Nordisk, Icon plc, and Cavinkare refined her expertise in leveraging AI-driven analytics alongside traditional research methods to forecast trends, uncover latent consumer needs, and drive actionable strategies for brands.
“My multidisciplinary background bridges research insights and creative solutions, consistently driving brand growth in dynamic markets,” she stated. “I look forward to MASB summits, where I will collaborate with industry peers, share insights, and pioneer innovative strategies that shape the future of FMCG.”
MASB offers marketer companies numerous opportunities to improve financial performance. For more information, contact Membership Director Lee Hornick, [email protected].