The American Marketing Association – New York interviewed new MASB CEO Joanna Seddon in front of the Charging Bull statue that symbolizes financial optimism and prosperity in New York City’s Financial District.
“The Marketing Accountability Standards Board is an organization whose purpose is to elevate the CMO to their rightful place in their boardroom. How does the organization do this? By making marketing accountable. Accountability is demonstrating the tangible business impact that marketing brings, which means demonstrating how marketing drives revenue, profit, and financial value growth for companies. And this should be easy. It’s important because what CEOs and investors care most about is driving profitable growth.”