AI is transforming how people navigate their daily lives, accelerating expectations for simplicity, personalization, and intelligent support across every interaction. As adoption rapidly expands across all generations, brands are entering a new era where consumer expectations outpace many organizations’ current capabilities.
At MASB Winter Summit 2026, Feb. 18-19 on Zoom, Kantar’s Jeff Herrmann, EVP, Technology, Telecommunications & Retail, and Shepherd Laughlin, Director of Futures Consulting, will be interviewed by MASB CEO Joanna Seddon in a session titled, AI, Consumers & Trust: How Brands Can Lead the Next Wave of Human-Centered Intelligence. They will explore:
- what this shift means for marketers,
- what consumers want most from AI‑powered experiences, and
- where brands have the greatest opportunity to lead responsibly. Grounded in new research from Kantar’s latest work on the evolution of AI, this conversation unpacks how trust, transparency, and value exchange are becoming the defining drivers of brand preference in an AI‑enabled world.
MASB summits are key gatherings for those driving the marketing accountability movement. Leading finance, analytics and marketing professionals from marketers, their suppliers, industry associations, and academia attend to network, get briefed on recent advances, and participate in shaping the future of accountable marketing.
Request your invitation from events@themasb.org.