The Marketing Accountability Standards Board is launching the MASB Breakfast Club, a series of morning gatherings in New York City designed to unpack the latest research, issues, and challenges facing marketers. MASB member organizations and allies will be hosting.
The inaugual event happens Tuesday, March 24, 8:30 – 10 AM at 155 E 44th St, New York, NY 10017. The Association of National Advertisers is hosting. The ticket price of $30 includes continental breakfast. Request your invitation from events@themasb.org.
The theme will be “Overcoming marketing challenges with creativity, data-driven decision-making, and agility!” and the featured presenter is David Reich, CMO (Chief Magic Officer) at IBM.
David is a professional magician and a technologist who uses his unique background in performance arts to improve the psychology of human-technology interaction, helping individuals process complex information and accept new technologies. Recognized as an IBM Master Inventor, he has extensive experience in speech recognition and natural language processing. He created the Tactical Communication method, which he uses to coach executives and teams on engaging audiences and delivering impactful stories.
During this interactive gathering, we will dive into several intriguing topics, including:
- Is creativity disappearing?
- Will AI be the liberator of creativity or the death bringer of it?
- How has funding for creativity changed?
- Are you testing creative less now? Are the most creative ideas being ‘tossed’ because they are perceived riskier?
- Where’s the best place/way to deliver creativity? Events like Super Bowl, CX?
- Is the way in which creativity deployed changing?
Request your invitation from events@themasb.org.
If your organization is interested in hosting a future gathering, contact Lee Hornick, leehornick@themasb.org.