Congratulations to Dartmouth College’s Kevin Lane Keller, whose video What Is a Brand? for the FINANCE in MARKETING Library was the first to reach 1,000 views! Keller explains the difference between a “brand” and a “Brand.”
![](https://60f421.p3cdn1.secureserver.net/wp-content/uploads/2020/10/MASB-Channel_banner.jpg)
Please give it a “thumbs-up” if you like and subscribe to the MASB Channel!
The MASB Channel and the FINANCE in MARKETING Library are activities of the MASB Finance in Marketing Education Project.