MASB Director (2012-2015 and MAF Trustee since 2015, Pam Forbus recently joined Pernod Ricard as SVP, Chief Marketing Officer.
She was previously at the Walt Disney Studios as Senior Vice President, Consumer Analytics, Insights & CRM, focused on driving a consumer-centric culture shift across the studio. She joined Disney after a 17-year career at PepsiCo, most recently as Senior Vice President, PepsiCo Global Insights and Analytics.
In addition to her MASB leadership roles, she serves as an Executive Committee Member at MSI.
Pam holds a BBA with honors from Saginaw Valley State University and advanced studies in market research from the University of Georgia.