MASB Director (2012-2015 and MAF Trustee since 2015, Pam Forbus is at
She was previously SVP, Chief Marketing Officer at Pernod Ricard and SVP Consumer Analytics, Insights & CRM at Walt Disney Studios, focused on driving a consumer-centric culture shift across the studio. She joined Disney after a 17-year career at PepsiCo, most recently as SVP, PepsiCo Global Insights and Analytics.
In addition to her MASB leadership roles, she serves as an Executive Committee Member at MSI.
Pam holds a BBA with honors from Saginaw Valley State University and advanced studies in market research from the University of Georgia.