Frank Findley, MASB Executive Director, oversees operations, organizes biannual summits, and administers the numerous project teams. Former EVP of Research at MSW•ARS Research, he is a recognized authority on brand valuation and brand preference and co-authored the December 2020 Journal of Advertising Research article, Effectiveness and Efficiency of TV’s Brand-Building Power: A Historical Review. He is also a contributor to MASB’s FINANCE in MARKETING Library on YouTube.
Erich Decker-Hoppen, MASB Director of Communication, supports the project teams and manages/edits MASB’s websites, social media content and publications. He publishes the MASB News blog and e-newsletter, manages the Common Language Marketing Dictionary, produces the MASB Channel on YouTube and is the creator and publisher of Marketing Term of the Week on LinkedIn.