Frank Findley, MASB Executive Director, oversees operations, organizes biannual summits, and administers the numerous project teams. Former EVP of Research at MSW•ARS Research, he is a recognized authority on brand valuation and brand preference and co-authored the December 2020 Journal of Advertising Research article, Effectiveness and Efficiency of TV’s Brand-Building Power: A Historical Review. He is also a contributor to MASB’s FINANCE in MARKETING Library on YouTube.
Lee Hornick, Director of Membership, demonstrates to marketer companies and other potential members the many benefits of participating in MASB’s extraordinary work. He has 27 years of experience producing corporate communication, marketing and branding conferences and event sponsorship programs for the Conference Board and served as a senior corporate communication executive with the J.C. Penney Company.
Erich Decker-Hoppen, communication specialist, supports the project teams and manages/edits MASB’s websites, social media content and publications. He publishes the MASB News blog and e-newsletter, produces the MASB Channel on YouTube, manages the Universal Marketing Dictionary, and is the creator and publisher of Marketing Term of the Week on LinkedIn.