Tony Pace, MASB President and CEO, is a marketing leader with a keen interest in linking marketing activities to financial results. Whether running brands as a CMO (Subway) or a marketing services leader (Coca-Cola, KFC, Capital One, GM, Burger King), he has delivered long-term business growth while building brands. At MASB, he is advancing the understanding and depth of knowledge regarding the financial benefits driven by marketing activities, most recently by spearheading the formation of the Financial Value of Brand Project Team.
Frank Findley, MASB Executive Director, oversees operations, organizes biannual summits, and administers the numerous project teams. Former EVP of Research at MSW•ARS Research, he is a recognized authority on brand valuation and brand preference and co-authored the December 2020 Journal of Advertising Research article, Effectiveness and Efficiency of TV’s Brand-Building Power: A Historical Review. He is also a contributor to MASB’s FINANCE in MARKETING Library on YouTube.
Erich Decker-Hoppen, MASB Director of Communication, supports the project teams and manages/edits MASB’s websites, social media content and publications. He publishes the MASB News blog and e-newsletter, manages the Common Language Marketing Dictionary, produces the MASB Channel on YouTube and is the creator and publisher of Marketing Term of the Week on LinkedIn.