Summer Summit 2007 | Chicago

MASB Kick-off
August 16–17, 2007
at Starcom MediaVest Group

Thursday, August 16 (Lunch/Noon–Dinner)

Welcome Charter Members

MASB: Establishing Marketing Measurement & Accountability Standards
          The CMO’s Perspective | Cummings, Visa
          The CFO’s Feedback & Perspective | Plummer, Columbia
          The Marketing Scientist/Analytics Perspective | Duffy, Nielsen
          Role of Standards | Stewart, UCR
          How MASB Will Work | Stewart
          Landscape & How We Will Work Together | Sirkin, Starcom
          The Vision: What Will Be Different? | Blair, The MMAP Center

The Plans
          The Foundation (MAF)
          The Board (MASB)

Friday, August 17 (9:00AM–Noon)

The Standards Project

Measuring the Impact of TV Advertising

Next Meetings, Adjournment