Summer Summit 2008 | Chicago

The Accountability Journey and Points of View
August 14 & 15, 2008
at Starcom MediaVest Group

Thursday, August 14, 9:00AM–5:00PM

Welcome | David Stewart, UCR

Long-Term Impact Project: Overview & Status | Hanssens, UCLA

The Street Project: Overview & Status | Tisor, MSP

CFO Outreach Project: Final Review for Posting | Plummer, Columbia

Where Marketers Stand in Accountability Journey | Mirque, ANA

Where Marketing Researchers Stand | Rubinson, ARF

MASB In the Eyes of Campbell Soup Company | Woodard, Campbell’s

Activities & Metrics Catalogue Project: Overview & Status | Sirkin, SMG

Direct Marketing: What is Known & DMA Point of View | Johnson, DMA

Friday, August 15, 8–Noon

Practice: Measuring On-Line @ Microsoft | Uyenco, Microsoft APS Group

On-Line Project: Overview & Status | Plummer; Chakraborty, Nielsen

MAF Vision and Long-Range Plan | Stewart; Blair, MAF/MASB

MASB Strategic Operating Plan | Stewart; Blair