MASB Kick-off
August 16–17, 2007
at Starcom MediaVest Group
Thursday, August 16 (Lunch/Noon–Dinner)
MASB: Establishing Marketing Measurement & Accountability Standards
The CMO’s Perspective | Cummings, Visa
The CFO’s Feedback & Perspective | Plummer, Columbia
The Marketing Scientist/Analytics Perspective | Duffy, Nielsen
Role of Standards | Stewart, UCR
How MASB Will Work | Stewart
Landscape & How We Will Work Together | Sirkin, Starcom
The Vision: What Will Be Different? | Blair, The MMAP Center
The Plans
The Foundation (MAF)
The Board (MASB)
Friday, August 17 (9:00AM–Noon)