MASB SUMMER SUMMIT 2025
Marketing Opportunities in the Era of Economic Uncertainty
August 13 – 14
DePaul University Kellstadt Graduate School of Business
1 E. Jackson Blvd.; Chicago, Illinois 60604
Wednesday, August 13, 9 AM – 5 PM CT
reception and dinner Wednesday evening
Thursday, August 14, 9 AM – Noon CT
PROGRAM
MASB CEO Report: Advancing Marketing Accountability
Joanna Seddon, Managing Partner, Presciant
CFO/CMO: Making the Connection on Strategic Risk Assessment
Mark Frigo
Professor and Director Emeritus, Center for Strategy, Execution and Valuation;
Strategic Risk Management Lab, DePaul University
Bobby Calder
Professor Emeritus of Marketing, Northwestern University
PRESENTATION DESCRIPTION
Growing Your Brand: New or Existing Customers?
Bernd Skiera
Professor of Electronic Commerce, Goethe University, Frankfurt
PRESENTATION DESCRIPTION
How Can “Old” Brands Survive in the Current Environment?
an open discussion to be led by
Jim Meier, retired VP of Commercial Finance, MillerCoors
PRESENTATION DESCRIPTION
PANEL: Navigating Today’s Challenges in the Era of AI and Geopolitical Disruption
Moderator: Joanna Seddon, MASB CEO
Lindsey Walter, Senior Director Brand Marketing, Sunstar Americas
Helena Rother, Research Strategist, International Trademark Association (INTA)
PANEL DESCRIPTION
Building Your Brand During Challenging Times
Jeff Smith
Senior Partner, Prophet
PANEL: Building Your Brand During Challenging Times
Moderator: Lee Hornick, MASB Director of Membership
Jeff Smith; Senior Partner, Prophet
Adrienne Fasano, Senior Advisor, Martellus
Seunghee Ha, SVP, Brand, Creative and Consumer Insights, Windstream
PANEL DESCRIPTION
Thriving in Turbulence: Insights-Driven Paths to Marketing Success
J. Walker Smith
Knowledge Lead, Kantar
PRESENTATION DESCRIPTION
Joseph Plummer MASB Trailblazer Award
Presented by Joseph Plummer, MASB Director Emeritus
Marketing Metric Certification Award
BRAND FINANCE: Brand Valuation League Tables
Laurence Newell, Managing Director, Americas
Alfred DuPuy, Director, Valuation & Strategy
Presented by Karen Ebben, MASB Director
MORE TBA
Request your invitation from events@themasb.org
MASB Board Meeting & Summit events are held biannually, usually for 1-1/2 days at various locations.
This invitation-only event is an important gathering for experts driving the marketing accountability movement. Top finance, analytics and marketing professionals join with leading academics to network, get briefed on recent advances, and participate in shaping the future of accountable marketing.
Join key leaders and influencers in charting the future of business. Request an invitation to our next summit from events@themasb.org.
Summit session videos are available on the MASB Channel.
See also SUMMIT NEWS and PAST SUMMIT OVERVIEWS.