MASB WINTER SUMMIT
Profiting Through AI and Advanced Marketing Analytics
A virtual event via Zoom
February 18-19, 2026
MASB Members $49 | Non-Members $99
featuring
From Emotion to Action: 2026 Metrics That Predict Behavior
Dr. Robert Passikoff, Founder and President, Brand Keys
MUCH MORE TBA
Request your invitation from events@themasb.org
MASB Board Meeting & Summit events are held biannually, usually for 1-1/2 days at various locations.
This invitation-only event is an important gathering for experts driving the marketing accountability movement. Top finance, analytics and marketing professionals join with leading academics to network, get briefed on recent advances, and participate in shaping the future of accountable marketing.
Join key leaders and influencers in charting the future of business. Request an invitation to our next summit from events@themasb.org.
Summit session videos are available on the MASB Channel.
See also SUMMIT NEWS and PAST SUMMIT OVERVIEWS.