MASB WINTER SUMMIT
Profiting Through AI and Advanced Marketing Analytics
A virtual event via Zoom
February 18 – 19, 2026
9 AM – 12:30 PM ET
MASB Members $49 | Non-Members $99
WEDNESDAY, FEB 18
MASB Marketing Accountability Report
Joanna Seddon
MASB CEO
AI, Consumers & Trust: How Brands Can Lead the Next Wave of Human Centered Intelligence
Jeff L. Herrmann, EVP, Technology, Telecommunications & Retail, Kantar
Shepherd Laughlin, Director of Futures Consulting, Kantar
interviewed by Joanna Seddon
SESSION DESCRIPTION
From Emotion to Action: 2026 Metrics That Predict Behavior
Dr. Robert Passikoff
Founder & President, Brand Keys
SESSION DESCRIPTION
The Next Performance Channel:
Naming Rights + Jersey Patches as Full-Funnel Media
Ray Katz
President of Media and Business Intelligence/Co-Founder
Collegiate Sports Management Group
SESSION DESCRIPTION
PANEL DISCUSSION
AI in Marketing: What’s Actually Working, What’s Not, and Why
Moderator: Greg Stuart, CEO Marketing+Media Alliance & Co-host of Decoding AI for Marketing
Jay Altschuler, SVP Global Media, Mastercard
Dave Kersey, VP Global Head of Media, SharkNinja
Rebecca Panico, VP Global Media, Engagement, Partnership; Hilton
SESSION DESCRIPTION
Identification and Assignment of Sentiment to Purchase Drivers with AI
Tim Gohmann, Ph.D.
Consultant; Member, MASB Marketing Metric Certification Team
SESSION DESCRIPTION
THURSDAY, FEB 19
Sustainable Marketing Accountability: From Risk to Return
Neil Bendle
Professor of Marketing, University of Georgia Terry College of Business
SESSION DESCRIPTION
Transforming Market Research with AI Tools
Jeremy Korst
Founder & CEO, Mindspin Labs
Stefano Puntoni
Professor of Marketing and Co-director of Human-AI Research
University of Pennsylvania – The Wharton School
SESSION DESCRIPTION
Scaling Brand Safety with Standards: Why Responsible AI Matters for Marketers
Reena Jana
Head of AI Research & Standards, Trust & Safety, Google
SESSION DESCRIPTION
8 Ways AI Is Reshaping the Workforce and Our Ways of Working
Adam Katz
People Strategy & HR Specialist
SESSION DESCRIPTION
From Marketing Dictionary to Digital Twin: The UMD Agentic Roadmap
Peter Fasano
Founder/CEO, MassLogic
SESSION DESCRIPTION
Request your invitation from events@themasb.org
MASB Board Meeting & Summit events are held biannually, usually for 1-1/2 days at various locations.
This invitation-only event is an important gathering for experts driving the marketing accountability movement. Top finance, analytics and marketing professionals join with leading academics to network, get briefed on recent advances, and participate in shaping the future of accountable marketing.
Join key leaders and influencers in charting the future of business. Request an invitation to our next summit from events@themasb.org.
Summit session videos are available on the MASB Channel.
See also SUMMIT NEWS and PAST SUMMIT OVERVIEWS.