MASB SPRING SUMMIT 2025
Finding Marketing Opportunities in Disruption
Pricing and Brand • Brand Nationalism • Regulations Reduction
Southern Methodist University Cox School of Business
6214 Bishop Blvd; Dallas, Texas
Thursday, March 20, 9AM – 5 PM
Thursday evening: reception and dinner
Friday, March 21, 9AM – Noon
request your invitation from [email protected]
FEATURING
Disrupting Market Execution through Granular Insights
Ricardo Cuellar, Global Director, Analytics
PepsiCo & FritoLay
PANEL: Building & Nurturing Brands in a Fragmented Society
Moderator: Edgar Baum, Founder & CEO, Avasta
Roben Allong, Founder & CEO, Lightbeam Communications
Dennis Hahn, Chief Strategy Officer, Liquid Agency
Chris Young, SVP Global Head of Sales, InnovateMR
Revisiting Marketing Mix Modeling in a Time of Privacy Concerns
Venky Shankar, Brierley Endowed Professor &
Academic Director, BICE, SMU Cox School of Business
DESCRIPTION
Deriving Value from Sports Marketing’s Rapid Change
Travis Dillon, SVP Marketing
Texas Rangers Baseball Club
DESCRIPTION
PANEL: Navigating Challenges in Sports Marketing
Moderator: Lee Hornick, MASB Director of Membership
Travis Dillon, SVP Marketing, Texas Rangers Baseball Club
Jennifer Haworth, EVP and Chief Marketing Officer, Globe Life
Charley Green, Co-Founder, Break Away Sports Marketing
CMO Fiduciary Responsibility in the Transparent Age of A.I.
Mark Stouse, CEO
Proof Analytics.ai & Fiduciari
DESCRIPTION
Marketing Analytics in the Age of A.I.
Jean-Pierre Dubé, Kilts Distinguished Service Professor,
University of Chicago Booth School of Business
DESCRIPTION
The Theory of Disruptive Innovation: Applications to Marketing
Howard Weinberg, Partner Business Strategy
Presciant
DESCRIPTION
Turning Negative Disruption Positive Through Sustainable Marketing
Neil Bendle, Professor of Marketing
University of Georgia Terry College of Business
Marketing Metric Certification Awards
Which metrics meet the 10 Characteristics of an Ideal Metric?
2025 Margaret H. Blair Award for Marketing Accountability
Who will be recognized as accountable marketer extraordinaire?
More Sessions TBA
request your invitation from [email protected]
MASB Board Meeting & Summit events are held biannually, usually for 1-1/2 days at various locations.
This invitation-only event is an important gathering for experts driving the marketing accountability movement. Top finance, analytics and marketing professionals join with leading academics to network, get briefed on recent advances, and participate in shaping the future of accountable marketing.
Join key leaders and influencers in charting the future of business. Request an invitation to our next summit from [email protected].
Summit session videos are available on the MASB Channel.
See also SUMMIT NEWS and PAST SUMMIT OVERVIEWS.