MASB SUMMER SUMMIT 2024
Driving Growth Through Marketing Accountability
Rutgers Business School – New Brunswick; 100 Rockafeller Road, Piscataway, New Jersey
Thursday, August 8, 9AM through Friday, August 9, 1 PM
with reception and dinner Thursday evening
request your invitation from events@themasb.org
PROGRAM
From Backroom to Boardroom – Driving Corporate Strategy Through Sales and Marketing Data Insights
DESCRIPTION
Jerry Nichols, VP Marketing Data, Analytics, and Insights, Bottomline
How to Leverage the Brand to Impress Your Investors
DESCRIPTION
Marc Fischer, Professor of Marketing Science and Analytics, University of Cologne
Sustainability as a Growth Driver
Alfred Dupuy, Director, Valuation & Strategy, Brand Finance
How Data Integrity Impacts Brand Growth
Shardul Wartikar, VP Strategic Analytics, Kantar
Sponsorship Accountability: Naming Rights – More than just putting your brand name on something
Ray Katz, COO/Co-Founder, Collegiate Sports Management Group
The value of measuring brand as a revenue and valuation driver
DESCRIPTION
Dawn Colossi, CMO, Software AG, & Edgar Baum, Founder & CEO, Avasta
Report on MASB and Marketing Accountability
Joanna Seddon, MASB CEO
ISO Technical Committee 289 Communications Update
Erich Decker-Hoppen, ISO/TC289 Communications Task Group Convenor
PLUS
Measuring Creativity Panel
Economic Impact of Marketing
Margaret H. Blair Award for Marketing Accountability
THANKS TO OUR SPONSOR
request your invitation from events@themasb.org
MASB Board Meeting & Summit events are held biannually, usually for 1-1/2 days at various locations.
This invitation-only event is an important gathering for experts driving the marketing accountability movement. Top finance, analytics and marketing professionals join with leading academics to network, get briefed on recent advances, and participate in shaping the future of accountable marketing.
Join key leaders and influencers in charting the future of business. Request an invitation to our next summit from events@themasb.org.
Summit session videos are available on the MASB Channel.
See also SUMMIT NEWS and PAST SUMMIT OVERVIEWS.