MASB SPRING SUMMIT 2025
Finding Marketing Opportunities in Disruption
Pricing and Brand • Brand Nationalism • Regulations Reduction
Southern Methodist University Cox School of Business
6214 Bishop Blvd; Dallas, Texas
Thursday, March 20, 9AM – 5 PM
Thursday evening: reception and dinner
Friday, March 21, 9AM – Noon
request your invitation from [email protected]
FEATURING
Trends and Challenges in Global Analytics for Brand Marketers
Ricardo Cuellar, Global Director, Analytics
PepsiCo & FritoLay
Deriving Value from Sports Marketing’s Rapid Change
Travis Dillon, SVP Marketing
Texas Rangers Baseball Club
CMO Fiduciary Responsibility in the Transparent Age of A.I.
Mark Stouse, CEO
Proof Analytics.ai & Fiduciari
DESCRIPTION
Revisiting Marketing Mix Modeling in a Time of Privacy Concerns
Venky Shankar, Brierley Endowed Professor &
Academic Director, BICE, SMU Cox School of Business
DESCRIPTION
Marketing Analytics in the Age of A.I.
Jean-Pierre Dube, Kilts Distinguished Professor,
University of Chicago Booth School of Business
Building & Nurturing Brands in a Fragmented Society
panel discussion moderated by
Edgar Baum, Founder & CEO
Avasta
Marketing Metric Certification Awards
Which metrics meet the 10 Characteristics of an Ideal Metric?
2025 Margaret H. Blair Award
for Marketing Accountability
More Sessions TBA
request your invitation from [email protected]
MASB Board Meeting & Summit events are held biannually, usually for 1-1/2 days at various locations.
This invitation-only event is an important gathering for experts driving the marketing accountability movement. Top finance, analytics and marketing professionals join with leading academics to network, get briefed on recent advances, and participate in shaping the future of accountable marketing.
Join key leaders and influencers in charting the future of business. Request an invitation to our next summit from [email protected].
Summit session videos are available on the MASB Channel.
See also SUMMIT NEWS and PAST SUMMIT OVERVIEWS.