MASB WINTER SUMMIT
Profiting Through AI and Advanced Marketing Analytics
A virtual event via Zoom
February 18-19, 2026
9 AM – 12:30 PM ET
MASB Members $49 | Non-Members $99
featuring
From Emotion to Action: 2026 Metrics That Predict Behavior
Dr. Robert Passikoff
Founder & President
Brand Keys
SESSION DESCRIPTION
Transforming Market Research with AI Tools
Jeremy Korst
Founder & CEO
Mindspin Labs
Stefano Puntoni
Professor of Marketing and Co-director of Human-AI Research
University of Pennsylvania – The Wharton School
SESSION DESCRIPTION
Sustainable Marketing Accountability: From Risk to Return
Neil Bendle
Professor of Marketing
University of Georgia Terry College of Business
MUCH MORE TBA
Request your invitation from events@themasb.org
MASB Board Meeting & Summit events are held biannually, usually for 1-1/2 days at various locations.
This invitation-only event is an important gathering for experts driving the marketing accountability movement. Top finance, analytics and marketing professionals join with leading academics to network, get briefed on recent advances, and participate in shaping the future of accountable marketing.
Join key leaders and influencers in charting the future of business. Request an invitation to our next summit from events@themasb.org.
Summit session videos are available on the MASB Channel.
See also SUMMIT NEWS and PAST SUMMIT OVERVIEWS.