MASB Projects and Emerging Issues
March 13 & 14, 2008
at The MMAP Center
Thursday, March 13, 9:00AM–5:00PM
Welcome, Intro, Announcements | Stewart, UCR
CFO Outreach: What the CFO Has/Needs | Plummer, Columbia
TV Impact: Measuring According to MMAP | Blair, MAF/MASB
Roadmap to Customer Lifetime Value for CPG | Abens, ConAgra
Long-Term Impact: Measurement and Findings | Hanssens, UCLA
Mobile Marketing | Manzitti, DMA
Measuring Across Media | Whiteman, USPS
Metrics for Accountability Across Media | Charyk, Integration
On-Line: Defining the Challenges/MASB Role | Chakraborty, Nielsen TMG
Friday, March 14, 9:00AM–Noon
Marketing Activities & Metrics: The Catalogue | Sirkin, Starcom MediaVest