World Brand Week Webinar Double Header

WORLD BRAND WEEK DOUBLE HEADER World Brand Day is May 10 and we’re celebrating all week including these valuable webinars: Tuesday, May 6, NOON ET Analytics in Action: Building Shareholder and Stakeholder Value through Branding An overview of a five-step process to identify …

Spring Summit on THE MASB CHANNEL

If you weren’t able to participate in our event at SMU Cox School of Business last month, visit The MASB Channel on YouTube and check out these outstanding sessions: MASB SPRING SUMMIT 2025 on THE MASB CHANNELRequest your invitation to our next …

Blair Award for Marketing Accountability Goes to Jerry Nichols!

The Marketing Accountability Standards Board has honored a marketing measurement superstar with the Margaret H. Blair Award for Marketing Accountability. Jerry Nichols, Vice President of Marketing Data, Analytics, and Insights at Bottomline, is being recognized for implementing the principles of …