College Athlete Sponsorship: Engaging Student Athletes

Are sports marketers ready for new NCAA rules allowing college student athletes to benefit from their name, image and likeness starting with the 2021-22 academic year?  In this week’s MASB Channel feature, former student athlete Blake Lawrence of Opendorse and Ray Katz of Collegiate Sports Management Group discuss the challenges and opportunities of engaging …

WEEKLY FEATURE: Reach vs. Impressions

In this week’s MASB Channel feature, former Liquid Senior Digital Strategist Nikki Kyriakopoulus explains the difference between digital marketing “reach” and “impressions,” two terms included in the Common Language Marketing Dictionary. Please give it a “thumbs-up” if you like and subscribe to the MASB Channel!

Wise Words from a Marketing Measurement Master

MASB Chair Dave Stewart and former MASB Executive Director Allan Kuse have collected the key works of MASB co-founder and advertising R&D pioneer Margaret (Meg) Henderson Blair in a book published by Cambridge Scholars. Over five decades, Blair conducted research and advised advertisers regarding how to create and identify effective advertising. She demonstrated how …

Invest in Brand Preference Now to Handle Coming Inflation, Says Pace

“This is a great time to be a marketer,” says Tony Pace, President/CEO of MASB, the Marketing Accountability Standards Board, “because brand preference is on sale.” In a recent interview on the Wharton School podcast Markets in Motion, co-hosted by David Reibstein and Raghu Iyengar, Pace was asked for his perspective on how the …