Are sports marketers ready for new NCAA rules allowing college student athletes to benefit from their name, image and likeness starting with the 2021-22 academic year? In this week’s MASB Channel feature, former student athlete Blake Lawrence of Opendorse and Ray Katz of Collegiate Sports Management Group discuss the challenges and opportunities of engaging …
In this week’s MASB Channel feature, former Liquid Senior Digital Strategist Nikki Kyriakopoulus explains the difference between digital marketing “reach” and “impressions,” two terms included in the Common Language Marketing Dictionary. Please give it a “thumbs-up” if you like and subscribe to the MASB Channel!
Marketing on the Leading Edge is the theme of MASB Winter Summit 2021, and Brand Finance CEO David Haigh will bring the perspective of a global leader in brand valuation in a spotlight interview with MASB President/CEO Tony Pace. Haigh represents the British Standards Institute on ISO Technical Committee 289, working with MASB (which …
MASB Chair Dave Stewart and former MASB Executive Director Allan Kuse have collected the key works of MASB co-founder and advertising R&D pioneer Margaret (Meg) Henderson Blair in a book published by Cambridge Scholars. Over five decades, Blair conducted research and advised advertisers regarding how to create and identify effective advertising. She demonstrated how …
In this week’s feature, Name, Image & Likeness for college athletics is discussed by Tony Pace, MASB President/CEO; Dr. Christopher Parker, President & CEO of the National Junior College Athletic Association; Mike Wokosin, Adjunct Lecturer at University of Iowa’s Tippie College of Business; Ray Katz, Co-Founder & COO of Collegiate Sports Management Group; and …
In this week’s feature from the FINANCE in MARKETING Library, Jim Gregory, Senior Fellow at The Conference Board, offers a fresh perspective on valuing brands and other assets we cannot touch. Please give it a “thumbs-up” if you like and subscribe to the MASB Channel!
“This is a great time to be a marketer,” says Tony Pace, President/CEO of MASB, the Marketing Accountability Standards Board, “because brand preference is on sale.” In a recent interview on the Wharton School podcast Markets in Motion, co-hosted by David Reibstein and Raghu Iyengar, Pace was asked for his perspective on how the …
Despite the challenges brought by the Covid-19 pandemic, 2020 was a productive one for MASB and its project teams. Besides all of the output detailed below, we successfully pivoted from our traditional biannual summit in-person event to a multi-session Zoom webinar format. Watch for more online events in 2021, starting with MASB Winter Summit, …
2020 was a great year for remote learning, and the MASB Channel on YouTube picked up more than 4,700 views. The most watched videos are a good indication of which marketing topics were top of mind for marketers and marketing academics over the past 12 months. The Top 10 most viewed videos were all …
In this week’s feature, Tony Pace remotely hosts a celebratory toast for 2020 Joseph Plummer MASB Trailblazer Award winner Paul Farris and 2020 Margaret H. Blair Award for Marketing Accountability winner Joanna Seddon. Please give it a “thumbs-up” if you like and subscribe to the MASB Channel!