College Athlete Sponsorship: Are Sports Marketers Ready?

Are sports marketers ready for new NCAA rules allowing college student athletes to benefit from their name, image and likeness starting with the 2021-22 academic year? Is there a female student athlete advantage? How about one for “first movers?” Former student athlete Blake Lawrence of Opendorse and Ray Katz of Collegiate Sports Management Group and Columbia University …

Super Bowl Double Feature!

How did this year’s Super Bowl advertising compare to years past – and which sports marketer “won” this year? What are the advantages and disadvantages of advertisers previewing their Super Bowl ads on social media? MASB President/CEO Tony Pace asks Ray Katz of Collegiate Sports Management Group, Norris Scott of FuturesSport and Dan Donnelly of …

College Athlete Sponsorhip: Leveraging Name, Image & Likeness

How can sports marketers take advantage of new NCAA rules on marketing college athlete name, image and likeness? In this week’s MASB Channel feature, former student athlete Blake Lawrence of Opendorse and Ray Katz of Collegiate Sports Management Group delve into the possibilities with Tony Pace of MASB. Please give it a “thumbs-up” if …

College Sports Sponsorship: Is There a Female Student Athlete Advantage?

Will new NCAA rules allowing student athletes to monetize their NAME IMAGE and LIKENESS create a marketing advantage for women college athletes? In this week’s MASB Channel feature, former student athlete Blake Lawrence of Opendorse and Ray Katz of Collegiate Sports Management Group discuss the possibilities with Tony Pace of MASB, the Marketing Accountability …

College Athlete Sponsorship: Engaging Student Athletes

Are sports marketers ready for new NCAA rules allowing college student athletes to benefit from their name, image and likeness starting with the 2021-22 academic year?  In this week’s MASB Channel feature, former student athlete Blake Lawrence of Opendorse and Ray Katz of Collegiate Sports Management Group discuss the challenges and opportunities of engaging …

Wise Words from a Marketing Measurement Master

MASB Chair Dave Stewart and former MASB Executive Director Allan Kuse have collected the key works of MASB co-founder and advertising R&D pioneer Margaret (Meg) Henderson Blair in a book published by Cambridge Scholars. Over five decades, Blair conducted research and advised advertisers regarding how to create and identify effective advertising. She demonstrated how …

TV Advertising As Effective As Ever, New JAR Article Asserts

Despite the rise of digital media and new technological developments, television remains one of the most effective platforms for advertising. So asserts Effectiveness and Efficiency of TV’s Brand-Building Power: A Historical Review, an article written by MASB members David W. Stewart, Kelly Johnson, Douglas Crang and Frank Findley, published in the December 2020 issue …