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Marketing Accountability Standards Board | MASB

Marketing Accountability Standards Board | MASB

Elevating the Role of the CMO
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  • ABOUT US
    • MASB Overview [PDF]
    • Organization
    • The MASB Story
    • Member Organizations
    • MASB Board of Directors
    • MASB Advisory Council (MAC)
    • Marketing Accountability Foundation (MAF)
    • MAF Trustees
    • MASB Staff
    • Joseph Plummer MASB Trailblazer Award
    • Margaret H. Blair Award
  • PROJECTS
    • Current Projects
      • Brand Evaluation Standards (BES)
      • Common Language Marketing Dictionary (CMD)
      • Continuous Improvement in Return (CIR)
      • Finance in Marketing Education (FME)
      • Financial Value of Brands (FVB)
      • Marketing Metric Catalog (MMC)
      • Sponsorship Accountability Metrics (SAM)
    • Projects Completed
      • Financial Reporting of Customer and Brand
      • Brand Valuation: BIV Phase II
      • Brand Valuation: BIV Project Phase I
      • The MASB Book: Accountable Marketing
      • Measuring and Improving CPG Return Using CLV
      • Measuring & Improving Return from Interactive
  • RESOURCES
    • Common Language Marketing Dictionary
    • Finance in Marketing Library
    • ISO 20671 Brand Evaluation
    • Marketing Metric Certification
    • MASB White Papers
    • MASB Channel on YouTube
    • Publications
    • Sponsorship Accountability Series
  • EVENTS
    • MASB Summits
    • Past Summit Overviews
    • Past Summits [Members Only]
  • NEWS
    • MASB NEWS blog
    • SUBSCRIBE TO E-NEWSLETTER
  • Join!
  • CONTACT
  • Search

Spring Summit Videos

If you missed the fascinating content from MASB Spring Summit on April 7, check out these two sessions. Karen Ebben …

04/21/2022 04/21/2022
Read More"Spring Summit Videos"

Ebben Celebrated as MASB Trailblazer

The Marketing Accountability Standards Board is celebrating marketing and advertising executive Karen Ebben with the Joseph Plummer MASB Trailblazer Award, …

04/11/2022 04/12/2022
Read More"Ebben Celebrated as MASB Trailblazer"

MASB Spring Summit: CMO Role, Brand Measurement & more

MASB Spring Summit 2022 happens April 7, 9 AM to 4 PM via Zoom. Request your invitation from events@themasb.org. Designing …

03/22/2022 04/11/2022
Read More"MASB Spring Summit: CMO Role, Brand Measurement & more"

Financial Value of Brands Imperative Now in Print!

The MASB paper, The Financial Value of Brands Imperative: Why Brands Must Be Valued in Financial Terms, is now available in print …

03/04/2022 03/04/2022
Read More"Financial Value of Brands Imperative Now in Print!"

Tony Pace Tributes

Published Tributes: New York Times: L. Anthony Pace Obituary • Feb 2022 Sports Business Journal: Marketing and Sponsorship: ‘Tony liked the …

02/18/2022 03/07/2022
Read More"Tony Pace Tributes"

Pace Obituary and Funeral Arrangements

L. Anthony “Tony” Pace, marketing and advertising executive, died on February 8th, 2022, at the age of 64. The eldest …

02/11/2022 02/11/2022
Read More"Pace Obituary and Funeral Arrangements"

MASB Remembers Tony Pace

MASB is incredibly saddened to share the news that our President/CEO and longtime marketing accountability advocate L. Anthony “Tony” Pace …

02/10/2022 02/11/2022
Read More"MASB Remembers Tony Pace"

Financial Value of Brands Imperative Available to Academics

MASB, the Marketing Accountability Standards Board, is offering its recently published The Financial Value of Brands Imperative: Why Brands Must Be Valued …

01/25/2022 01/31/2022
Read More"Financial Value of Brands Imperative Available to Academics"

Super Bowl Marketing: Then and Now

Tony Pace, MASB President/CEO and former CMO of Subway Restaurants, reflects on the history of marketing the Super Bowl and …

01/20/2022 01/20/2022
Read More"Super Bowl Marketing: Then and Now"

2021: The Year in Marketing Accountability

With a focus on sponsorship and digital marketing accountability, 2021 was another productive one for MASB and its project teams, …

12/29/2021 12/30/2021
Read More"2021: The Year in Marketing Accountability"

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