2018: The Year in Marketing Accountability

The movement for accountable marketing gained significant momentum this past year due to the joint efforts of the Marketing Accountability Standards Board, The Forbes Marketing Accountability Initiative powered by MASB and many other organizations. MASB represented the U.S. in the development of a new global standard for brand evaluation, ISO 20671, which recognizes that a brand’s primary purpose is …

C3 Metrics Joins MASB to Advance Transparency in Marketing Attribution

C3 Metrics, a global leader in cross-channel advertising measurement and accountability, has been named a member of MASB, the Marketing Accountability Standards Board, the not-for-profit organization dedicated to establishing marketing measurement and accountability standards across industry and domain. C3 Metrics joins MASB members who are among the marketers, measurement providers, industry associations and business academics …

Diorio Appointed MASB Fellow

NEW YORK, December 5, 2018 (Newswire.com) – Every movement needs its champions and marketing accountability has found one in Stephen Diorio, leader of the Forbes Marketing Accountability Initiative powered by MASB, which is helping marketing executives and their peers in Finance measure communicate and maximize the contribution of marketing to enterprise value and growth. …

A New Design for MASB

A new design has been created to graphically represent the Marketing Accountability Standards Board. It depicts the marketing sphere as a circle with MASB at center, bringing together the sphere’s three elements: marketers, marketing academics and marketing measurement providers. Marketing accountability impacts the entire marketing sphere, and MASB’s membership includes leading members of all …

Measured Thoughts Explores the Metrics of Success

For a unique view on marketing, listen to Measured Thoughts with David Reibstein, Professor of Marketing at The Wharton School and MASB Director Emeritus. Dave explores the metrics of success with upper management, and he takes calls during the show (844-942-7866) so you can share your perspective. The program airs Mondays, 4 pm – 5 pm Eastern, only on SiriusXM …

Sponsorium Joins MASB, Sponsorship Accountability Metrics Project

Montreal-based firm Sponsorium International is bringing 25 years of experience in sponsorship and community investment management to the Marketing Accountability Standards Board and its Sponsorship Accountability Metrics (SAM) Project. “Joining MASB, and specifically being a part of the Sponsorship Accountability Metrics Project, is a natural for Sponsorium,” said President and Founder Paul Pednault. “We …

MASB Plans Digital Marketing Accountability Project

“In the future, there can be no marketing accountability if digital is not accountable.” This was the message delivered at MASB Summer Summit in Boston last week during the Digital Marketing Accountability session presented by MASB Advisor Charles Cantu. After showing that digital ad spending now surpasses television while the ability to measure digital …

Summer Summit Highlights

MASB Summer Summit 2018 in Boston was a terrific forum for discussions on many aspects of marketing accountability by some of the most visionary minds in Marketing today. Don’t miss our upcoming MASB events.