2020 was a great year for remote learning, and the MASB Channel on YouTube picked up more than 4,700 views. The most watched videos are a good indication of which marketing topics were top of mind for marketers and marketing academics over the past 12 months. The Top 10 most viewed videos were all …
In this week’s feature, Tony Pace remotely hosts a celebratory toast for 2020 Joseph Plummer MASB Trailblazer Award winner Paul Farris and 2020 Margaret H. Blair Award for Marketing Accountability winner Joanna Seddon. Please give it a “thumbs-up” if you like and subscribe to the MASB Channel!
Despite the challenging circumstances, 2020 was a productive one for MASB and its project teams. Numerous pioneering articles were published, including an article in the new JAR and a continuation of the momentous, well-received Sponsorship Accountability series on the MASBNEWS blog. Thanks to all of our contributors! Curl up near the fire with a …
In this week’s feature, MASB Trailblazer Paul Farris breaks down distribution metrics used in marketing measurement. Please give it a “thumbs-up” if you like and subscribe to the MASB Channel!
Despite the rise of digital media and new technological developments, television remains one of the most effective platforms for advertising. So asserts Effectiveness and Efficiency of TV’s Brand-Building Power: A Historical Review, an article written by MASB members David W. Stewart, Kelly Johnson, Douglas Crang and Frank Findley, published in the December 2020 issue …
A 14-part, senior-level marketing course by Loyola Marymount University’s David W. Stewart is available for free from the MASB FINANCE in MARKETING Library on YouTube, along with numerous other videos. Pt 1 Creating and Measuring Value Pt 2 Business Models Pt 3 Cash Flows Pt 4 Marketing Research Pt 5 Forecasting Demand Pt 6 …
MASB, the Marketing Accountability Standards Board, is pleased to announce that Canadian marketing measurement firm Avasta has become a member. “Avasta shares the MASB vision of advancing accountable marketing practices that drive brand and business growth by linking marketing activities to financial outcomes,” said Founder and CEO Edgar Baum. “We are excited about becoming …
This week’s MASB Channel feature uses the Common Language Marketing Dictionary (marketing-dictionary.org) to define the two terms behind the ISO’s global brand standards – and introduces a new replacement term for one of them. Please give it a “thumbs-up” if you like and subscribe to the MASB Channel!
This holiday season, families around the globe are gathering around their screens to share in what is becoming a heartfelt and cherished Yuletide tradition – MASB’s Black Friday Defined video! Please give it a “thumbs-up” if you like and subscribe to the MASB Channel!
In this week’s feature, Dutch marketing consultant and MASB Advisor Michiel van de Watering considers which marketing expenditures are costs and which are investments. Please give it a “thumbs-up” if you like and subscribe to the MASB Channel!