Spring Summit Videos
If you missed the fascinating content from MASB Spring Summit on April 7, check out these two sessions. Karen Ebben …
Ebben Celebrated as MASB Trailblazer
The Marketing Accountability Standards Board is celebrating marketing and advertising executive Karen Ebben with the Joseph Plummer MASB Trailblazer Award, …
MASB Spring Summit: CMO Role, Brand Measurement & more
MASB Spring Summit 2022 happens April 7, 9 AM to 4 PM via Zoom. Request your invitation from events@themasb.org. Designing …
Financial Value of Brands Imperative Now in Print!
The MASB paper, The Financial Value of Brands Imperative: Why Brands Must Be Valued in Financial Terms, is now available in print …
Tony Pace Tributes
Published Tributes: New York Times: L. Anthony Pace Obituary • Feb 2022 Sports Business Journal: Marketing and Sponsorship: ‘Tony liked the …
Pace Obituary and Funeral Arrangements
L. Anthony “Tony” Pace, marketing and advertising executive, died on February 8th, 2022, at the age of 64. The eldest …
MASB Remembers Tony Pace
MASB is incredibly saddened to share the news that our President/CEO and longtime marketing accountability advocate L. Anthony “Tony” Pace …
Financial Value of Brands Imperative Available to Academics
MASB, the Marketing Accountability Standards Board, is offering its recently published The Financial Value of Brands Imperative: Why Brands Must Be Valued …
Super Bowl Marketing: Then and Now
Tony Pace, MASB President/CEO and former CMO of Subway Restaurants, reflects on the history of marketing the Super Bowl and …
2021: The Year in Marketing Accountability
With a focus on sponsorship and digital marketing accountability, 2021 was another productive one for MASB and its project teams, …