MASB Spring Summit 2022 happens April 7, 9 AM to 4 PM via Zoom. Request your invitation from events@themasb.org. Designing a Better CMO Role Why CMO role design is less than ideal and how to navigate it to achieve better outcomes Kimberly A. Whitler Frank M. Sands Sr. Associate Professor of Business Administration, University …
The MASB paper, The Financial Value of Brands Imperative: Why Brands Must Be Valued in Financial Terms, is now available in print as well as digital form. Despite the obvious connection between marketing activities and the meeting of long-term monetary goals, the Financial Value of Brands is not systemically monitored or analyzed in most organizations. To …
Published Tributes: New York Times: L. Anthony Pace Obituary • Feb 2022 Sports Business Journal: Marketing and Sponsorship: ‘Tony liked the sizzle, but he demanded the steak.’ • Lefton • Feb 2022 Wall Street Journal: Subway Marketing Chief Promoted the $5 Footlong • Hagerty • Feb 2022 Variety: Tony Pace, Former Subway Ad Executive Who Pushed …
L. Anthony “Tony” Pace, marketing and advertising executive, died on February 8th, 2022, at the age of 64. The eldest child of Leonard and Maureen Pace, Tony was born on August 3, 1957, and grew up in Cranford and Summit, New Jersey. From a young age, Tony was deeply interested in sports. He played …
MASB is incredibly saddened to share the news that our President/CEO and longtime marketing accountability advocate L. Anthony “Tony” Pace passed away as the result of a snowmobiling accident. Tony spent much of his life advising on sound marketing practices and demonstrating the positive role marketing plays in society. In his early days, Tony …
MASB, the Marketing Accountability Standards Board, is offering its recently published The Financial Value of Brands Imperative: Why Brands Must Be Valued in Financial Terms at a discounted academic use rate: $495 for 1,000 students. There is no duration limit so this use can be spread across classes/semesters/years until the 1,000-student limit is met. The 42-page …
Tony Pace, MASB President/CEO and former CMO of Subway Restaurants, reflects on the history of marketing the Super Bowl and the opportunities it offers advertisers. “In terms of the size of the audience, the ability to double the audience outside the game itself, and the fact that the attention level is as high as …
With a focus on sponsorship and digital marketing accountability, 2021 was another productive one for MASB and its project teams, delivering on the goal of accelerating the acceptance and application of accountable marketing practices to promote both individual enterprise and overall economic growth. HONORS Loyola Marymount University Professor of Marketing Emeritus David W. Stewart received the 2021 Margaret …
The Association of National Advertisers chose “diversity” as the ANA 2021 Marketing Word of the Year. What is the definition of diversity marketing? The Common Language Marketing Dictionary project team, led by John Gaski of Notre Dame University, prefers the terms “inclusive marketing” and defines it this way: Inclusive marketing (also called inclusion marketing or diversity marketing) refers …
Catch up on the conversations at MASB Fall Summit 2021, Nov. 11 at the Union League Club in Manhattan and via Zoom. CMO Role, Deliverables and Tenure MASB President/CEO Tony Pace discusses the evolving role of Chief Marketing Officer with Stephen Diorio of The Revenue Enablement Institute. Sponsorship Accountability Panel: Name, Image, Likeness and …