MASB, the Marketing Accountability Standards Board, is pleased to announce that Canadian marketing measurement firm Avasta has become a member. “Avasta shares the MASB vision of advancing accountable marketing practices that drive brand and business growth by linking marketing activities to financial outcomes,” said Founder and CEO Edgar Baum. “We are excited about becoming …
This week’s MASB Channel feature uses the Common Language Marketing Dictionary (marketing-dictionary.org) to define the two terms behind the ISO’s global brand standards – and introduces a new replacement term for one of them. Please give it a “thumbs-up” if you like and subscribe to the MASB Channel!
This holiday season, families around the globe are gathering around their screens to share in what is becoming a heartfelt and cherished Yuletide tradition – MASB’s Black Friday Defined video! Please give it a “thumbs-up” if you like and subscribe to the MASB Channel!
In this week’s feature, Dutch marketing consultant and MASB Advisor Michiel van de Watering considers which marketing expenditures are costs and which are investments. Please give it a “thumbs-up” if you like and subscribe to the MASB Channel!
In this week’s feature from May 2020, 4A’s President/CEO Marla Kaplowitz asks MASB President/CEO Tony Pace for his take on the Covid-19 pandemic‘s effect on marketing and brand loyalty. Please give it a “thumbs-up” if you like and subscribe to the MASB Channel!
In this week’s feature, Neil Bendle, currently Associate Professor of Marketing at the University of Georgia, outlines the challenges faced when trying to account for marketing activities. Bendle is co-leader of MASB’s FINANCE in MARKETING Education Project. Please give it a “thumbs-up” if you like and subscribe to the MASB Channel!
Neil Bendle, Chair of the MASB Advisory Council, has moved to a new role as an Associate Professor of Marketing at the Terry College of Business, and the University of Georgia is joining the Marketing Accountability Standards Board as an academic member. “MASB is an exciting organization with an important mission to drive marketing …
In this week’s feature, Gary Vaynerchuk (AKA Gary Vee), Chairman of VaynerX/CEO of VaynerMedia, discusses the importance of both the qualitative and quantitative measurement of engagement with Tony Pace, President/CEO of MASB, during MASB Summer Summit 2020. Additional videos from the summit are on the channel. Please give it a “thumbs-up” if you like and …
Recognizing contributions to marketing measurement and accountability, the 2020 Margaret H. Blair Award for Marketing Accountability has been presented remotely to brand strategy consultant Joanna Seddon at MASB Summer Summit 2020. Before recently founding new firm Presciant, Seddon was Principal and Global Managing Partner of Brand Consulting at Ogilvy, founder and CEO of the …
MASB Summer Summit 2020 Session 3 happens THIS THURSDAY, Oct. 15, 1 – 4 PM ET, featuring the Great ENGAGEMENT Debate! REGISTER for MASB SUMMER SUMMIT SESSION 3 Gary Vaynerchuk Measures and Value of Engagement Spotlight Interview Gary Vaynerchuk, Chairman of VaynerX and CEO of VaynerMedia The Great ENGAGEMENT Debate What is their value and …