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Marketing Accountability Standards Board | MASB

Marketing Accountability Standards Board | MASB

Elevating the Role of the CMO
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  • ABOUT US
    • MASB Overview [PDF]
    • Organization
    • The MASB Story
    • Member Organizations
    • MASB Board of Directors
    • MASB Advisory Council (MAC)
    • Marketing Accountability Foundation (MAF)
    • MAF Trustees
    • MASB Staff
    • Joseph Plummer MASB Trailblazer Award
    • Margaret H. Blair Award
  • PROJECTS
    • Current Projects
      • Brand Evaluation Standards (BES)
      • Common Language Marketing Dictionary (CMD)
      • Continuous Improvement in Return (CIR)
      • Finance in Marketing Education (FME)
      • Financial Value of Brands (FVB)
      • Marketing Metric Catalog (MMC)
      • Sponsorship Accountability Metrics (SAM)
    • Projects Completed
      • Financial Reporting of Customer and Brand
      • Brand Valuation: BIV Phase II
      • Brand Valuation: BIV Project Phase I
      • The MASB Book: Accountable Marketing
      • Measuring and Improving CPG Return Using CLV
      • Measuring & Improving Return from Interactive
  • RESOURCES
    • Common Language Marketing Dictionary
    • Finance in Marketing Library
    • ISO 20671 Brand Evaluation
    • Marketing Metric Certification
    • MASB White Papers
    • MASB Channel on YouTube
    • Publications
    • Sponsorship Accountability Series
  • EVENTS
    • MASB Summits
    • Past Summit Overviews
    • Past Summits [Members Only]
  • NEWS
    • MASB NEWS blog
    • SUBSCRIBE TO E-NEWSLETTER
  • Join!
  • CONTACT
  • Search

Joanna Seddon on Elevating the CMO

The American Marketing Association – New York interviewed new MASB CEO Joanna Seddon in front of the Charging Bull statue …

10/11/2022 10/28/2022
Read More"Joanna Seddon on Elevating the CMO"

MASB Fall Summit Program

Please join us for an exciting and thought-provoking program at MASB Fall Summit 2022, Thursday & Friday, October 13-14. We will be launching …

10/07/2022 10/12/2022
Read More"MASB Fall Summit Program"

Measuring VISA Sports Sponsorship Value

Investment in sponsorships, partnerships and experiential marketing continues to grow as brands look for the best way to engage with …

09/22/2022 10/07/2022
Read More"Measuring VISA Sports Sponsorship Value"

Srinivasan to Present “Marketing and Firm Value”

Marketing activities have traditionally focused on success in the product marketplace, but the C-Suite is increasingly requiring marketing to view …

09/06/2022 09/06/2022
Read More"Srinivasan to Present “Marketing and Firm Value”"

Join Us for MASB Fall Summit Oct 13-14

Meet MASB’s new CEO, Joanna Seddon, at MASB Fall Summit 2022, taking place Thursday & Friday, Oct. 13-14 at Columbia Business School‘s …

09/02/2022 09/20/2022
Read More"Join Us for MASB Fall Summit Oct 13-14"

New MASB CEO Determined To Elevate Role of Marketing

Joanna Seddon’s vision is marketing elevated to its rightful position. “We are the people responsible for the demand chain, which …

08/02/2022 08/02/2022
Read More"New MASB CEO Determined To Elevate Role of Marketing"

MASB Project Teams Seeking New Members

Additional team members are needed for the Marketing Metric Certification Project, which maintains the industry’s only Metric Certification Catalog, and the Common Language in …

06/23/2022 06/23/2022
Read More"MASB Project Teams Seeking New Members"

Blair Award for Marketing Accountability — Nominations Open!

Margaret (Meg) Henderson Blair was a pioneer and innovator who made many contributions to the realm of marketing measurement and …

06/14/2022 06/14/2022
Read More"Blair Award for Marketing Accountability — Nominations Open!"

Name, Image, Likeness and Influence – What Have We Learned from the First Year of College Athlete Sponsorship?

Part 1 provides an overview of the current state of sponsorship use and management. Part 2 explores the long-term nature …

05/31/2022 06/01/2022
Read More"Name, Image, Likeness and Influence – What Have We Learned from the First Year of College Athlete Sponsorship?"

Resources for Marketing Academics & Professionals

MASB, the Marketing Accountability Standards Board, has assembled a wide array of research and educational resources available for improving business …

04/28/2022 04/28/2022
Read More"Resources for Marketing Academics & Professionals"

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