Joanna Seddon on Elevating the CMO
The American Marketing Association – New York interviewed new MASB CEO Joanna Seddon in front of the Charging Bull statue …
MASB Fall Summit Program
Please join us for an exciting and thought-provoking program at MASB Fall Summit 2022, Thursday & Friday, October 13-14. We will be launching …
Measuring VISA Sports Sponsorship Value
Investment in sponsorships, partnerships and experiential marketing continues to grow as brands look for the best way to engage with …
Srinivasan to Present “Marketing and Firm Value”
Marketing activities have traditionally focused on success in the product marketplace, but the C-Suite is increasingly requiring marketing to view …
Join Us for MASB Fall Summit Oct 13-14
Meet MASB’s new CEO, Joanna Seddon, at MASB Fall Summit 2022, taking place Thursday & Friday, Oct. 13-14 at Columbia Business School‘s …
New MASB CEO Determined To Elevate Role of Marketing
Joanna Seddon’s vision is marketing elevated to its rightful position. “We are the people responsible for the demand chain, which …
MASB Project Teams Seeking New Members
Additional team members are needed for the Marketing Metric Certification Project, which maintains the industry’s only Metric Certification Catalog, and the Common Language in …
Blair Award for Marketing Accountability — Nominations Open!
Margaret (Meg) Henderson Blair was a pioneer and innovator who made many contributions to the realm of marketing measurement and …
Name, Image, Likeness and Influence – What Have We Learned from the First Year of College Athlete Sponsorship?
Part 1 provides an overview of the current state of sponsorship use and management. Part 2 explores the long-term nature …
Resources for Marketing Academics & Professionals
MASB, the Marketing Accountability Standards Board, has assembled a wide array of research and educational resources available for improving business …