Marketing Metric Certifications Awarded at Summit

During MASB Winter Summit 2019 in San Diego last week, contributors to the MMAP Metric Catalog received awards to recognize the certification of their marketing metrics. MASB’s Marketing Metric Audit Protocol is a formal process for connecting marketing activities to the financial performance of the firm. It includes the conceptual linking of marketing activities to …

The Marketing Value Chain Revealed at MASB Winter Summit

MASB Fellow Stephen Diorio of the Forbes Marketing Accountability Initiative will lead a session on The Marketing Value Chain at MASB Winter Summit 2019 in San Diego this month. With 2019 dubbed ‘The Year of Brand Valuation’, recognizing Marketing’s role in creating enterprise value is critical.  To aid in this, Diorio has created a general framework …

GRAMMYs CMO Greene to Discuss Maximizing Sponsorship Return

Customizing Sponsorship Assets to Maximize Marketer Return will be addressed by Evan Greene, CMO of The Recording Academy, at MASB Winter Summit 2019, Feb. 26-27 in San Diego. The format will be an interactive discussion with MASB President & CEO Tony Pace. MASB has partnered with the ANA (Association of National Advertisers) for the Sponsorship …

2018: The Year in Marketing Accountability

The movement for accountable marketing gained significant momentum this past year due to the joint efforts of the Marketing Accountability Standards Board, The Forbes Marketing Accountability Initiative powered by MASB and many other organizations. MASB represented the U.S. in the development of a new global standard for brand evaluation, ISO 20671, which recognizes that a brand’s primary purpose is …

C3 Metrics Joins MASB to Advance Transparency in Marketing Attribution

C3 Metrics, a global leader in cross-channel advertising measurement and accountability, has been named a member of MASB, the Marketing Accountability Standards Board, the not-for-profit organization dedicated to establishing marketing measurement and accountability standards across industry and domain. C3 Metrics joins MASB members who are among the marketers, measurement providers, industry associations and business academics …

Diorio Appointed MASB Fellow

NEW YORK, December 5, 2018 (Newswire.com) – Every movement needs its champions and marketing accountability has found one in Stephen Diorio, leader of the Forbes Marketing Accountability Initiative powered by MASB, which is helping marketing executives and their peers in Finance measure communicate and maximize the contribution of marketing to enterprise value and growth. …

A New Design for MASB

A new design has been created to graphically represent the Marketing Accountability Standards Board. It depicts the marketing sphere as a circle with MASB at center, bringing together the sphere’s three elements: marketers, marketing academics and marketing measurement providers. Marketing accountability impacts the entire marketing sphere, and MASB’s membership includes leading members of all …