Marketing and finance professionals from Kimberly-Clark, ConAgra, Hershey, Frito-Lay, MillerCoors and General Motors have begun the trial phase of the Brand Investment and Valuation Project. “Building the bridges empirically, and highlighting the measures as they link to each other, will be phenomenally powerful for our decision making process: It will allow us to make …
Business School members Wharton (University of Pennsylvania) and Stern (New York University) have both renewed their Charter memberships for another 3 years, and Brand Finance has become a new Charter member (for 3 years). David Reibstein (Wharton) & E Craig Stacey (Stern Center for Measurable Marketing) will remain as Directors of the MASB, and …
At the Winter event, Joe Plummer was presented the MASB Trailblazer Award, in recognition of his “blazing a trail for others to follow through unsettled country or wilderness.” Joe became a member of The Boardroom Project in 2006, a Founding Director of the resulting MASB in 2007 and a Founding Trustee of the Marketing …
Marketing and finance professionals are working together internally on accountability initiatives and now have the forum to network and benchmark with other marketing and finance professionals across organizations. The MASB 2013 Winter Board Meeting and Summit again highlighted this relationship, with charter members from Kimberly-Clark, ConAgra Foods, Hershey, General Motors, Frito-Lay and MillerCoors participating …
Jim Meier and Bill Berg have joined MASB as Charter Members on behalf of MillerCoors. Trustees have appointed Jim as a MASB Director and Bill as an Advisor. Jim will be the first marketing finance practitioner on the MASB Board, and had this to say about their involvement: “Apart from talking to the MillerCoors …