Marketing and Finance professionals from charter members Kimberly-Clark, ConAgra, Hershey, PepsiCo/Frito-Lay, MillerCoors and General Motors are in the trial phase of the Brand Investment and Valuation Project (BIV), developing an empirically proven model for valuing brands & guiding investment decisions. “Building the bridges empirically, and highlighting the measures as they link to each other, …
CoreBrand, Kearney Consulting, Darden (University of Virginia) and University of Cologne have all renewed their Charter memberships for another 3 years, and Boston University has become a new Charter member (for 3 years). Paul Farris (Darden) will continue as MASB Director, Jim Gregory (CoreBrand) and Marc Fischer (UofC) will remain Advisors, and MJ Tisor …
“Why intangible assets (such as brands) are so important and why they should be counted” will be the topic of a financial panel convened by Esther Mills, Principle, Accounting Policy Plus. Joining her will be: Sandra Peters – Head, Financial Reporting Policy Group – Certified Financial Analysts (CFA) Institute; Jennifer Hillenmeyer— Practice Fellow, the …
Marketing and Finance professionals from charter members Kimberly-Clark, ConAgra, Hershey, PepsiCo/Frito-Lay, MillerCoors and General Motors began the trial phase of the Brand Investment and Valuation Project (BIV), developing an empirically proven model for valuing brands & guiding investment decisions. “Building the bridges empirically, and highlighting the measures as they link to each other, will …
The following have been appointed as Trustees of the Marketing Accountability Foundation: Randall Beard (Global Head of Advertiser Solutions, The Nielsen Company) Kamel Jedidi (John A. Howard Professor of Business, Columbia University B-School) George Ivie (Executive Director and CEO, Media Rating Council). And Trustees have appointed the following to the MASB Advisory Council: Peter …
Marketing and finance professionals are working together internally on accountability initiatives and now have the forum to network and benchmark with other marketing and finance professionals across organizations. The MASB 2013 Summer Board Meeting and Summit will again highlight this relationship, with the Marketing & Finance “Pairs” Panel III. Following is what a few …
Marketing and finance professionals from Kimberly-Clark, ConAgra, Hershey, Frito-Lay, MillerCoors and General Motors have begun the trial phase of the Brand Investment and Valuation Project. “Building the bridges empirically, and highlighting the measures as they link to each other, will be phenomenally powerful for our decision making process: It will allow us to make …
Business School members Wharton (University of Pennsylvania) and Stern (New York University) have both renewed their Charter memberships for another 3 years, and Brand Finance has become a new Charter member (for 3 years). David Reibstein (Wharton) & E Craig Stacey (Stern Center for Measurable Marketing) will remain as Directors of the MASB, and …
At the Winter event, Joe Plummer was presented the MASB Trailblazer Award, in recognition of his “blazing a trail for others to follow through unsettled country or wilderness.” Joe became a member of The Boardroom Project in 2006, a Founding Director of the resulting MASB in 2007 and a Founding Trustee of the Marketing …
Marketing and finance professionals are working together internally on accountability initiatives and now have the forum to network and benchmark with other marketing and finance professionals across organizations. The MASB 2013 Winter Board Meeting and Summit again highlighted this relationship, with charter members from Kimberly-Clark, ConAgra Foods, Hershey, General Motors, Frito-Lay and MillerCoors participating …