Forbus Branded “Trailblazer”
During Summer Summit 2015, recently appointed MAF Trustee Pam Forbus was awarded the MASB Trailblazer Award for her exemplary work as a MASB Director, 2012 – 2015. She served as co-lead of the MMAP Marketing Metrics Catalogue Project team. Pam has been ahead of the pack in measurement-based accountability. At Frito-Lay, she was part of a cross-functional leadership team …