Forbus Branded “Trailblazer”

During Summer Summit 2015, recently appointed MAF Trustee Pam Forbus was awarded the MASB Trailblazer Award for her exemplary work as a MASB Director, 2012 – 2015. She served as co-lead of the MMAP Marketing Metrics Catalogue Project team. Pam has been ahead of the pack in measurement-based accountability. At Frito-Lay, she was part of a cross-functional leadership team …

Summer Summit in Chicago

MASB’s 2015 Summer Summit in downtown Chicago was a great success. More than 50 were in attendance (a new record), including leading academics and industry group reps together with marketing and finance professionals from some of the most influential companies in America. Everyone was committed to establishing marketing measurement and accountability standards. Presentations and panel discussions addressed …

The Long-Term Impact of Advertising

The focus of most measures of marketing’s impact on sales is “short term.” Measurement and analyses that consider only short-term impact may put advertising at an unrealistic disadvantage when allocating marketing resources to maximize long-run profitability. In advance of its Summer Summit in Chicago next week, MASB is releasing to the public for the …

Marketing Dictionary Flyer Available

A new flyer promoting the Common Language Marketing Dictionary is available for distribution. Interested parties can email info@themasb.org. Let us know how many you would like and where you will be distributing them. You can also request a PDF version. MASB manages the Common Language in Marketing Project in partnership with the American Marketing …

MASB Board Seeking Top Tier Marketers for Charter Seats

The MASB Board has openings for three Top Tier/Top 100 Global Marketers. Ideal candidates are Marketing or Finance reps (i.e. Director of Marketing Finance) working to increase the ROI of branding activities. These are corporate memberships that require an annual contribution to help fund the organization’s mission. The Board is comprised of a chair …

Summer Summit 2015 Preview

2015 Summer Board Meeting & Summit August 13-14 (Chicago) Where Marketing & Finance are Working Together to Create Value in the 21st Century: Applying the Science of Measurement to the Art of Marketing under Umbrella of Governance DAY 1 (Thursday): The Marketing Accountability Agenda, Game Changing Projects & Dinner PANEL A: MARKETING & FINANCE ACCOUNTABILITY …

Stewart Honored by AMA

Congratulations to MASB Chair David Stewart, who has been selected to receive the “Marketing and Society Lifetime Achievement Award” from the American Marketing Association. The award will be presented during the Marketing Educators Conference in Chicago in August.

Com Specialist On Board

MASB welcomes its new Communications Specialist, Erich Decker-Hoppen of Islamorada, Florida, who is responsible for managing website and social media content and executing digital marketing initiatives to make the Marketing Accountability Standards Board THE cross-industry forum where marketing and finance agree on measurement for creating value.

Twitter CFO Now CMO Too

Advertising Age has reported that Twitter has put its chief financial officer, Anthony Noto, in charge of its marketing department after the social media giant reported its weakest quarterly revenue growth since going public. The move, which is generating much speculation and skepticism from marketers, may be a push toward increased marketing accountability. MASB Director Jim …