MASB Spring Summit 2022 happens April 7, 9 AM to 4 PM via Zoom. Request your invitation from events@themasb.org.
Designing a Better CMO Role
Why CMO role design is less than ideal and how to navigate it to achieve better outcomes
Kimberly A. Whitler
Making and Saving Millions through Brand Measurement
How implementing the ISO Brand Evaluation Standard has benefitted Start-ups
through Fortune 100s and the hurdles that are still to overcome
Edgar Baum
CEO, Avasta; Graduate Instructor, Finance of Brand Management, University of Toronto
Co-author of ISO Brand Evaluation Standard 20671
Financial Value of Brands
Neil Bendle
Associate Professor of Marketing, University of Georgia
MASB Advisory Council Chair
Update on Common Language Marketing Dictionary
Joseph Plummer MASB Trailblazer Award presentation
presented by Joe Plummer!
MASB Members $95 FEE Non-Members $125
Request invitation from events@themasb.org