Our Spring Zoom event on April 13 featured valuable presentations by some very profound marketing authorities, like the outstanding CMO Insights Panel and our Spotlight Interview. Check out all this sampling of summit sessions on the MASB Channel on YouTube, and watch for news on our next LIVE event coming in August!
MASB CEO Joanna Seddon discusses the measurement of corporate reputation with Michael McCaffrey, Global Leader, Strategy & Insights, for Johnson & Johnson. “It really starts with defining the stakeholders that are most important to you – who are the stakeholders you rely on to drive the positive outcomes that you’re looking for through your reputational efforts – and making sure you get a detailed sense of what expectations they have…”