Thank you for attending MASB Summer Summit 2025. These presentations will be available here through Sept. 19. MASB members will have perpetual access from PAST SUMMITS.
Summit session videos will be available on the YouTube MASB Channel.
A. Starting Announcements – Findley
B. Welcome & Agenda Overview – Stewart
D. MASB CEO Address – Seddon
E. Building Your Brand During Challenging Times – Milliken
I. Growing Your Brand New or Existing – Skiera
K. MASB Trailblazer Award – Plummer
L. CFO CMO Strategic Risk Assessment – Frigo & Calder
M1. Marketing Metric Accountability Protocol – Ebben
M2. MASB Recertification – Brand Finance
P. How Can Old Brands Survive in the Current Environment – Meier
Q. Universal Marketing Dictionary – Findley
R. Thriving in Turbulence: Insights-Driven Paths to Marketing Success – Smith