The Marketing Accountability Standards Board has added a dynamic new academic member to its Advisory Council. Nobuyuki Fukawa, PhD, is an Associate Professor of Marketing at Missouri University of Science and Technology. He is also a Distinguished Visiting Associate Professor at Tokyo’s Keio University Graduate School of Business and Commerce.
“I look forward to collaborating with top scholars and industry leaders at MASB in the areas of innovation and technology,” Fukawa commented. “I hope to bridge the gap between academia and industry through collaborating on research projects on emerging technologies, including A.I., blockchain, and digital twin.”
Fukawa was introduced to MASB when he was invited to MASB Winter Summit 2024, where he presented The Digital Twin Revolution: Enhancing Customer Experience with AI and ML.
“MASB is thrilled to welcome Nobu and the Missouri University of Science and Technology, whose pioneering work in A.I. and robotics is shaping the future of marketing effectiveness,” said Frank Findley, MASB Executive Director. “Their leadership and innovation perfectly align with our mission to advance accountable marketing practices through sound measurement and standards.”
Fukawa earned his B.A. from Hitotsubashi University in Tokyo, Japan, his Master of Marketing Research (M.M.R.) from the Coca-Cola Center for Marketing Studies at University of Georgia, and a Ph.D. in Business Administration (Marketing) from Louisiana State University. Prior to his academic career, he worked in sales and marketing at Dell Japan and Coca-Cola Company, Japan.
His latest research focuses on managerial issues on technology and innovation in marketing, such as Robotic Technology, Blockchain, and Big Data. He collaborates with leading firms in robotics, AI, and Big Data analytics, including Softbank Robotics, Iris Robotics, Iris Ohyama, Daiei Inc., Happo-en, and Megaputer Intelligence. In 2024, he won the Academy of Marketing Science (AMS) Building the Bridge Grant Award. His article on Big Data consumer analytics was ranked as the eighth most cited article in marketing (Shugan’s Top 20 Marketing Meta-Journal, the University of Florida). His research has been published in various journals, including Industrial Marketing Management, Journal of Business Research, Journal of Business Ethics, Psychology & Marketing, Journal of Personal Selling and Sales Management, and Journal of Advertising.
MASB offers marketing professors and their schools numerous opportunities to enhance and promote their work. For more information, contact Membership Director Lee Hornick, [email protected].