Measuring Creativity Presentation and Panel from Winter Summit

The Measuring Creativity Intiative produced two sessions at MASB Winter Summit 2024 on March 6.

First Deliverables & Next Steps from the project was presented by Latha Sarathy, Chief Research Officer at the Association of National Advertisers.

Kerry Benson, Creative Solutions Lead at Kantar, moderated the panel, Infusing Creativity into Marketing Efforts, with panelists Greg Pharo, Global Senior Director of Communications & Marketing Effectiveness, The Coca-Cola Company; Peter Weedfald, SVP Sales & Marketing, SHARP Electronics; and Orlando Wood, Chief Innovation Officer, System 1 Group.

Check out all of the summit videos on The MASB Channel!