In today’s volatile landscape, marketers face an unprecedented confluence of forces—from the rapid advancement of artificial intelligence to mounting geopolitical tensions and economic uncertainty.
At MASB Summer Summit, Aug. 13-14 at DePaul University in Chicago, a panel of experts will discuss Navigating Today’s Challenges in the Era of AI and Geopolitical Disruption, exploring how brands can adapt and thrive in this shifting environment.
Topics will include:
- the responsible use of AI in brand building,
- maintaining consumer trust in polarized markets, and
- the imperative of financial accountability in marketing strategy.
THE PANEL
Joanna Seddon, MASB CEO; Managing Partner, Presciant [Moderator]
Marc Fisher, Vice President, Business Development and Marketing, Sponsorium
Helena Rother, Research Strategist, International Trademark Association (INTA)
Lindsey Walter, Senior Director Brand Marketing, Sunstar Americas
MASB summits are key gatherings for those driving the marketing accountability movement. Leading finance, analytics and marketing professionals from marketers, their suppliers, industry associations, and academia attend to network, get briefed on recent advances, and participate in shaping the future of accountable marketing. Request your invitation from events@themasb.org.