An up-and-coming social media marketing startup has joined the accountable marketing movement. New MASB member Reddify is a marketing tech company that describes itself as “a lean Gen-Z and Millennial team that is headquartered in Singapore … a marketing platform leveraging on the power of user-generated content on Reddit.”
“Our commitment to integrity, innovation, and accountability in marketing drives us to support the establishment of unified standards,” said Reddify CEO Elizabeth Lim. “By joining MASB, we align with an organization that shares our vision for advancing marketing measurement practices. We are thrilled to collaborate with MASB in forging a brighter, data-driven future for businesses worldwide.”
“We are delighted to welcome Reddify to the Marketing Accountability Standards Board,” said Frank Findley, Executive Director. “In an era where authentic conversations on social media are vital to building trust and engagement, their innovative tools empower marketers and brand teams to encourage, manage, and measure these meaningful interactions effectively. Their commitment to fostering genuine connections aligns perfectly with our mission to uphold accountability and drive impactful marketing practices.”
Reddify is currently expanding its capabilities. Flagship brand arm Reddify.org will continue to deliver comprehensive solutions for established brands and businesses, while Reddify.ai will focus specifically on the Web3 and crypto ecosystem.
If you’re ready to make your marketing accountable, contact [email protected] or visit JOIN MASB.