NIL for College Athletes – Is there a first mover advantage for sports marketers?

On June 29, 2021, the NCAA suspended amateurism rules related to name, image and likeness. Will there be a first mover advantage for sports marketers ready to serve this new market segment? Tony Pace of MASB asks Michael Zoerb of Opendorse and Ray Katz of Collegiate Sports Management Group and Columbia University for their predictions for the future.

“I think you’re going to see a very wild start to the NIL era…,” says Zoerb, “the good news is that all of it is better than what there was previously.”