Rutgers to Host MASB Summit Aug 8-9

MASB Summer Summit Aug 8-9

 

 

MASB SUMMER SUMMIT 2024
Driving Growth Through Marketing Accountability

Rutgers Business School – New Brunswick; 100 Rockafeller Road, Piscataway, New Jersey

Thursday, August 8 & Friday, August 9
with reception and dinner Thursday evening

request your invitation from events@themasb.org


PROGRAM

From Backroom to Boardroom – Driving Corporate Strategy Through Sales and Marketing Data Insights
Jerry Nichols, VP Marketing Data, Analytics, and Insights, Bottomline

Sponsorship Accountability: Naming Rights – More than just putting your brand name on something
Ray Katz, COO/Co-Founder, Collegiate Sports Management Group

Report on MASB and Marketing Accountability
Joanna Seddon, MASB CEO

Marketing Metric Certification Awards
presented by MASB Director Karen Ebben

PLUS

Measuring Creativity Panel

Economic Impact of Marketing

Margaret H. Blair Award for Marketing Accountability

THANKS TO OUR SPONSOR

request your invitation from events@themasb.org