MASB SUMMER SUMMIT 2024
Driving Growth Through Marketing Accountability
Rutgers Business School – New Brunswick; 100 Rockafeller Road, Piscataway, New Jersey
Thursday, August 8 & Friday, August 9
with reception and dinner Thursday evening
request your invitation from events@themasb.org
PROGRAM
From Backroom to Boardroom – Driving Corporate Strategy Through Sales and Marketing Data Insights
Jerry Nichols, VP Marketing Data, Analytics, and Insights, Bottomline
Sponsorship Accountability: Naming Rights – More than just putting your brand name on something
Ray Katz, COO/Co-Founder, Collegiate Sports Management Group
Report on MASB and Marketing Accountability
Joanna Seddon, MASB CEO
Marketing Metric Certification Awards
presented by MASB Director Karen Ebben
PLUS
Measuring Creativity Panel
Economic Impact of Marketing
Margaret H. Blair Award for Marketing Accountability
THANKS TO OUR SPONSOR
request your invitation from events@themasb.org
