June 26 Webinar: “Strategically Leveraging AI for ROI”

Artificial Intelligence (AI), Generative AI and Large Language Models (LLMs) are the rage these days. They are disrupting businesses, upending business models, and shifting marketing. They pose uncertainties and challenges related to investments and returns. What should companies and CMOs do to better prepare themselves in this emerging landscape? How can they proactively leverage AI for optimizing marketing return on investment (ROI) in the rapidly changing environment? How should they allocate their resources to derive competitive advantage amid this AI transformation?

For the answers, join us Wednesday, June 26, 2024, Noon ET, for the third episode in our webinar series, Making Marketing Accountable, featuring Venkatesh (Venky) Shankar on Strategically Leveraging AI for ROI.

Shankar is Professor of Marketing and Harold M. Brierley Endowed Professor with the Brierley Institute for Customer Engagement at the Cox School of Business, Southern Methodist University. He also serves as Chair of the MASB Advisory Council.

Request your invitation from events@themasb.org.