MASB Kick-off August 16–17, 2007 at Starcom MediaVest Group Thursday, August 16 (Lunch/Noon–Dinner) Welcome Charter Members MASB: Establishing Marketing Measurement & Accountability Standards The CMO’s Perspective | Cummings, Visa The CFO’s Feedback & Perspective | Plummer, Columbia …
Moving from the First 3 Years (Start-Up) to the Next 3 Years (Game Changers) August 12-13, 2010 Thursday, August 12, 9:00AM-5:30PM Welcome & Introduction | Stewart, UCR The First 3 Years: Start-Up | Hanssens, UCLA Beyond the Science | …
FINANCIAL REPORTING of CUSTOMER and BRAND (FRCB) Project Setting generally accepted brand investment and valuation standards for internally developed brands. READ MORE… BRAND INVESTMENT and VALUATION (BIV) PROJECT Phase II Having created an empirically proven model for brand valuation & guiding investment decisions, the …
MASB project teams include representatives of our member organizations plus MASB staff members working on issues prioritized by the directors. Project teams hold monthly virtual meetings and report their work at our bi-annual summits. CURRENT PROJECTS SPECIAL INITIATIVES Projects …
