The Marketing Accountability Standards Board is delighted to welcome new member Shiv Gupta and his data-driven marketing consulting firm, Quantum Sight. “We’re happy to add Quantum Sight’s unique perspective to our projects and our summit discussions,” said MASB Executive Director Frank Findley. “Their focus on measuring the full impact of marketing makes them a natural fit for MASB.”
Gupta is a trusted advisor to marketing leaders, specializing in driving marketing effectiveness and elevating their role within the C-suite. He pursued membership after attending MASB Winter Summit in August at Rutgers Business School.
“Elevating marketing’s role within organizations presents an incredible need and opportunity, but the professional journey has been a lonely one,” he related. “Discovering MASB has been a game-changer—I’ve finally found my people, a community that truly understands the challenges and missed opportunities we have faced as marketing leaders. I couldn’t be more excited to be part of it!”
Quantum Sight helps companies design strategies and solutions that allow them “to leverage data at the human level and socialize them” within their organizations. They offer services in Sales and Leads Attribution Analysis, ROI Analysis, Customer Targeting Models, Brand Analytics, Segmentation, Customer Experience and more.
With over 20 years of experience, Shiv has worked with top brands and consultancies like Exelon, Farmers Insurance, Merkle, and Lippincott – Oliver Wyman, leading transformative engagements for clients such as Intel, Guardian Life, Crate & Barrel, and Elevance Health. He regularly speaks at industry conferences and contributes to major publications like the Financial Times, Ad Age, and VOX. He holds an MBA from the University of Chicago Booth School of Business, another MASB member.
To start your marketing accountability journey, contact Lee Hornick, Director of Membership, [email protected].