Sports marketing currently faces hurdles with shrinking traditional viewership, media fragmentation caused by the shift to streaming, and fading brand loyalty among younger, multitask-heavy demographics. In addition, marketers must navigate volatile athlete unpredictability and high rights fees that complicate return-on-investment (ROI) tracking.
At MASB Summer Summit, Aug. 5 – 6 at Rutgers Business School, a panel of industry professionals will share their perspectives on Creating Positive Brand Experiences through Sports Marketing.
David Dominik started with the Giants in 2012 and became VP of Digital Strategy in 2024. He oversees all content and growth strategy for the team’s digital and social media platforms. He was previously Area Manager of Social Commerce for Gannett.
Joe Kania is the founder of Kania Media, a growth marketing agency that helps businesses turn marketing into measurable revenue and audience growth. He has led marketing strategy for startups, worked with professional sports organizations, scaled e-commerce brands, and worked with nationally recognized companies.
PJ Mullen serves as the Executive Senior Associate Athletic Director for Marketing, Fan Experience and Brand Strategy. He joined Rutgers Athletics in 2021 and has been instrumental in transforming The Rutgers Game Day Experience. He oversees the marketing, game presentation and fan experience staff for all 24 sports. He and his team serve as the department leads for the spirit and mascot squads, as well as The Marching Scarlet Knights.
Lee Hornick is MASB Director of Membership. He has 27 years of experience producing corporate communication, marketing and branding conferences and event sponsorship programs for The Conference Board and served as a senior corporate communication executive with the J.C. Penney Company.
Before the panel, Dominik will present, “The New York Giants Digital Playbook for Winning Fan Experiences,” an inside look at the Giants’ gameplan for digital content and platform growth. “Discover the strategies used to tackle marketing challenges, move the chains with emerging technology, and turn bold ideas into winning experiences for fans.”
This invitation-only event is an important gathering for experts driving the marketing accountability movement. Top finance, analytics and marketing professionals join with leading academics to network, get briefed on recent advances, and participate in shaping the future of accountable marketing. Request your invitation from events@themasb.org.