The Marketing Accountability Standards Board welcomes three marketing industry luminaries to its Board of Directors.
Greg Stuart is the CEO of the Marketing + Media Alliance, a global, non-profit community of senior marketing leaders advancing marketers’ ability to create value, with think tanks for Measurement, Marketing Org, Data & CX, and AI Leadership. MMA joined MASB last year. Previously, Greg was President and CEO at IAB, the Interactive Advertising Bureau.
“It’s never been more important for all marketers to get on the same path, and MASB is the trailblazer for that path,” said Stuart.
Ed Buckley is Principal at Lighthouse Advisors LLC, where he counsels clients on commercial operations and strategy, with specialization in the transportation and logistics industries. He previously served as President of Global Marketing at UPS.
“I am honored to join the MASB board,” Buckley commented. “Having led a global marketing organization of over 2,000 team members and managed budgets in the hundreds of millions, I have seen firsthand that marketing achieves its greatest impact when held accountable to the bottom line. My goal as a board member is to help MASB refine the rigorous analysis methods that inform investment decisions – empowering practitioners to bridge the gap between creative strategy and financial return while ensuring marketing remains a primary driver of long-term firm value.”
A founding Trustee of the Marketing Accountability Foundation, George Ivie is Executive Director & CEO of the Media Rating Council, a not-for-profit industry organization created in 1963 to assure high ethical and operational standards in audience measurement services. He’s joining the board to play a more active role in guiding the organization.
“We are delighted to welcome our new members to the MASB Board,” said MASB CEO Joanna Seddon. “I know how much Greg and George will contribute since they’ve already been involved in our work. Ed brings a different marketer perspective. I know how valuable he will be from working with him years ago when he was leading a transformational project rebranding UPS. We look forward to working with them and enjoying the benefits of their expertise.”