AI - Marketing Accountability Standards Board

The Big Deal about Big Data and AI for Marketers

Big Data, characterized by 5Vs – volume, variety, velocity, veracity and value – has been around for over a decade. Many marketing organizations have jumped on the big data bandwagon and attempted to leverage big data with limited success. The …

03/15/2023 03/15/2023

Thompson to Address Marketing in the Age of A.I.

Will Thompson thinks that when it comes to artificial intelligence, “the problem isn’t just the inadequacy of the tools for the macro challenges of marketing, it’s also marketers’ mindsets and those of their stakeholders.” Thompson has become a global tour …

03/23/2021 03/24/2021