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Home Posts tagged "AI"

Tag: AI

Dubé to Explore Marketing Analytics and A.I.

“Amidst the hype surrounding the potentially disruptive impact of A.I. on marketing analytics, there is a need to set realistic expectations.” At MASB Spring Summit, Mar. 20-21 at SMU Cox School of Business, Jean-Pierre Dubé from the University of Chicago – …

02/19/2025 02/19/2025
Read More"Dubé to Explore Marketing Analytics and A.I."

June 26 Webinar: “Strategically Leveraging AI for ROI”

Artificial Intelligence (AI), Generative AI and Large Language Models (LLMs) are the rage these days. They are disrupting businesses, upending business models, and shifting marketing. They pose uncertainties and challenges related to investments and returns. What should companies and CMOs …

06/03/2024 06/06/2024
Read More"June 26 Webinar: “Strategically Leveraging AI for ROI”"

The Big Deal about Big Data and AI for Marketers

Big Data, characterized by 5Vs – volume, variety, velocity, veracity and value – has been around for over a decade. Many marketing organizations have jumped on the big data bandwagon and attempted to leverage big data with limited success. The …

03/15/2023 03/15/2023
Read More"The Big Deal about Big Data and AI for Marketers"

Thompson to Address Marketing in the Age of A.I.

Will Thompson thinks that when it comes to artificial intelligence, “the problem isn’t just the inadequacy of the tools for the macro challenges of marketing, it’s also marketers’ mindsets and those of their stakeholders.” Thompson has become a global tour …

03/23/2021 03/24/2021
Read More"Thompson to Address Marketing in the Age of A.I."
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