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Home Posts tagged "brand sponsorship"

Tag: brand sponsorship

Sponsorship Accountability Pt 3: The Business Case for the Business Case

Part 1 provides an overview of the current state of sponsorship use and management. Part 2 explores the long-term nature of sponsorship relationships and the resulting importance of fit between properties and brands. Part 3 establishes the importance of developing …

11/06/2019 05/31/2022
Read More"Sponsorship Accountability Pt 3: The Business Case for the Business Case"

Sponsorship Accountability Part 1: Elusive Dream or Quantifiable Reality?

Part 1 provides an overview of the current state of sponsorship use and management. Part 2 explores the long-term nature of sponsorship relationships and the resulting importance of fit between properties and brands. Part 3 establishes the importance of developing …

10/23/2019 05/31/2022
Read More"Sponsorship Accountability Part 1: Elusive Dream or Quantifiable Reality?"

MASB Tackling Sponsorship Accountability

According to the Independent Evaluation Group, global sponsorship spending on sports, entertainment, arts, causes and events is projected to increase from $60.1 to $62.8 billion in 2017. While sponsorship of sports-related properties is the largest share of spending, other forms …

11/01/2017 11/01/2017
Read More"MASB Tackling Sponsorship Accountability"
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