Impact of Financial Value of Brands Verified
Executive Summary In June 2021, the Marketing Accountability Standards Board (MASB), issued the landmark publication, The Financial Value of Brands …
Tag: brand
Sponsorship Accountability Pt 3: The Business Case for the Business Case
Part 1 provides an overview of the current state of sponsorship use and management. Part 2 explores the long-term nature …
Carpe Brand – Proving the Value of the Brand
The value of a brand, creating it, maintaining it or, even better, growing it, is of significant importance to any …
Kevin Keller Defines “Brand”
The MASB Finance in Marketing Course Project is producing a series of videos on financial issues that influence marketing strategy. …