TV Advertising Still Crushing It, ARF Best Practitioner Paper Concludes
Despite the rise of digital media and new technological developments, television remains one of the most effective platforms for advertising, …
Tag: GRP
“TV’s Brand-Building Power” Wins ARF Best Practitioner Paper
Effectiveness and Efficiency of TV’s Brand-Building Power: A Historical Review — Why the Persuasion Rating Point (PRP) Is a More Accurate …
TV Advertising As Effective As Ever, New JAR Article Asserts
Despite the rise of digital media and new technological developments, television remains one of the most effective platforms for advertising. …
Effectiveness and efficiency of TV’s brand-building power
The Journal of Advertising Research just published as a “digital first” a terrific paper titled, Effectiveness and efficiency of TV’s …