TV Advertising Still Crushing It, ARF Best Practitioner Paper Concludes
Despite the rise of digital media and new technological developments, television remains one of the most effective platforms for advertising, …
Despite the rise of digital media and new technological developments, television remains one of the most effective platforms for advertising, …
Effectiveness and Efficiency of TV’s Brand-Building Power: A Historical Review — Why the Persuasion Rating Point (PRP) Is a More Accurate …
Despite the rise of digital media and new technological developments, television remains one of the most effective platforms for advertising. …
The Journal of Advertising Research just published as a “digital first” a terrific paper titled, Effectiveness and efficiency of TV’s …