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Home Posts tagged "GRP"

Tag: GRP

TV Advertising Still Crushing It, ARF Best Practitioner Paper Concludes

Despite the rise of digital media and new technological developments, television remains one of the most effective platforms for advertising, but advertisers need to manage the quality of their messages and the media weight of their advertising more carefully than …

08/19/2021 08/19/2021
Read More"TV Advertising Still Crushing It, ARF Best Practitioner Paper Concludes"

“TV’s Brand-Building Power” Wins ARF Best Practitioner Paper

Effectiveness and Efficiency of TV’s Brand-Building Power: A Historical Review — Why the Persuasion Rating Point (PRP) Is a More Accurate Metric than the GRP (Journal of Advertising Research, Dec. 2020) has received the 2021 ARF Great Mind Award for Best …

07/01/2021 08/16/2021
Read More"“TV’s Brand-Building Power” Wins ARF Best Practitioner Paper"

TV Advertising As Effective As Ever, New JAR Article Asserts

Despite the rise of digital media and new technological developments, television remains one of the most effective platforms for advertising. So asserts Effectiveness and Efficiency of TV’s Brand-Building Power: A Historical Review, an article written by MASB members David W. …

12/10/2020 12/10/2020
Read More"TV Advertising As Effective As Ever, New JAR Article Asserts"

Effectiveness and efficiency of TV’s brand-building power

The Journal of Advertising Research just published as a “digital first” a terrific paper titled, Effectiveness and efficiency of TV’s brand building power: A historical review – why the Persuasion Rating Point (PRP) is a more accurate metric than the …

06/08/2020 06/11/2020
Read More"Effectiveness and efficiency of TV’s brand-building power"
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