Creating Pillars of Quality for Respondent Sampling
“There are existing standards for sampling practices,” says Frank Findley, “but there is growing sentiment that they are not substantial …
Tag: marketing analytics
MSW•ARS Copy Test Solution TouchPoint Completes Independent Metric Audit
MSW•ARS Research announced today that their advertising research solution, TouchPoint® has completed the Marketing Metric Audit Protocol (MMAP), the formal …
BrandEmbrace Metric Successfully Completes MASB Audit
BrandEmbrace® Expected Utility Metric Shown To Be a Valid, Reliable, Sensitive and Calibrated Predictor of Brand Preference BrandEmbrace®, a behavioral economics …