The connected world of today has created many opportunities for marketers. Companies which fail to take advantage of these opportunities will lose market share to more adaptive competitors. At MASB Summer Summit, Aug. 8-9 at Rutgers Business School, Shardul Wartikar will present, …
Fireside Chat: Mark Stouse, CEO, Proof Analytics Mark Stouse, former CCO and VP at BMC Software, discusses with MASB CEO Joanna Seddon why people should stop seeing Data Analytics as “a judge in black robes” when they should be seeing …
“There are existing standards for sampling practices,” says Frank Findley, “but there is growing sentiment that they are not substantial enough for modern day. We’re looking to create pillars of quality that potentially extend the existing standards.” Findley, Executive Director …
MSW•ARS Research announced today that their advertising research solution, TouchPoint® has completed the Marketing Metric Audit Protocol (MMAP), the formal process for validating the relationship between a marketing measurement and financial performance as established by the Marketing Accountability Standards Board …
BrandEmbrace® Expected Utility Metric Shown To Be a Valid, Reliable, Sensitive and Calibrated Predictor of Brand Preference BrandEmbrace®, a behavioral economics metric provided by Behavioral Science Lab, LLC (BSL) has completed the Marketing Metric Audit Protocol (MMAP), the formal process for validating the relationship …
