SUMMER SUMMIT VIDEOS: Analytics & Creativity

Fireside Chat: Mark Stouse, CEO, Proof Analytics

Mark Stouse, former CCO and VP at BMC Software, discusses with MASB CEO Joanna Seddon why people should stop seeing Data Analytics as “a judge in black robes” when they should be seeing it as “a coach and a bodyguard.”

The Measuring Creativity Initiative

MASB Chair David Stewart presents the Measuring Creativity Initiative, which is being organized to develop a set of metrics and a methodology for quantifying the impact of creative – which includes innovation.

For more summit videos, visit THE MASB CHANNEL!