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Home Posts tagged "marketing awards"

Tag: marketing awards

Blair Award for Marketing Accountability Goes to Jerry Nichols!

The Marketing Accountability Standards Board has honored a marketing measurement superstar with the Margaret H. Blair Award for Marketing Accountability. Jerry Nichols, Vice President of Marketing Data, Analytics, and Insights at Bottomline, is being recognized for implementing the principles of …

03/26/2025 03/27/2025
Read More"Blair Award for Marketing Accountability Goes to Jerry Nichols!"

Three Marketing Metrics Awarded for Links to Financials

The Marketing Accountability Standards Board (MASB) honored three marketing metrics that directly link marketing actions to financial performance. The certification process includes the conceptual linking of marketing activities to intermediate marketing outcomes and the cash drivers of the business using …

03/25/2025 03/25/2025
Read More"Three Marketing Metrics Awarded for Links to Financials"

Founding Director Sirkin Receives Blair Award

Kate Sirkin, EVP, Global Data Partnerships at Publicis Epsilon, has received the 2023 Margaret H. Blair Award for Marketing Accountability, presented at MASB Summer Summit by Chair David W. Stewart. Kate spearheaded and nurtured many initiatives which put in place …

08/10/2023 08/28/2023
Read More"Founding Director Sirkin Receives Blair Award"
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