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Home Posts tagged "marketing metrics"

Tag: marketing metrics

Brand Finance’s Brand Value Rankings Earn MASB Certification

The Marketing Accountability Standards Board (MASB) has announced that Brand Finance’s Brand Value Rankings have been certified through the Marketing …

06/19/2019 06/19/2019
Read More"Brand Finance’s Brand Value Rankings Earn MASB Certification"

Few Sponsors Have Standardized Process for Measuring Sponsorship Return

Billions of dollars a year are spent on sponsorships, but according to the Association of National Advertisers, just over one-third …

03/13/2018 03/13/2018
Read More"Few Sponsors Have Standardized Process for Measuring Sponsorship Return"

MSW•ARS Copy Test Solution TouchPoint Completes Independent Metric Audit

MSW•ARS Research announced today that their advertising research solution, TouchPoint® has completed the Marketing Metric Audit Protocol (MMAP), the formal …

02/15/2018 03/01/2018
Read More"MSW•ARS Copy Test Solution TouchPoint Completes Independent Metric Audit"

BrandEmbrace Metric Successfully Completes MASB Audit

BrandEmbrace® Expected Utility Metric Shown To Be a Valid, Reliable, Sensitive and Calibrated Predictor of Brand Preference BrandEmbrace®, a behavioral economics …

02/01/2018 02/05/2018
Read More"BrandEmbrace Metric Successfully Completes MASB Audit"

BASES Metric Completes MMAP Audit

The BASES metric provided by Nielsen and Innovation Practice has completed the Marketing Metrics Audit Protocol (MMAP), the Marketing Accountability …

06/02/2016 06/02/2016
Read More"BASES Metric Completes MMAP Audit"
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