Brand Finance’s Brand Value Rankings Earn MASB Certification
The Marketing Accountability Standards Board (MASB) has announced that Brand Finance’s Brand Value Rankings have been certified through the Marketing …
Tag: marketing metrics
Few Sponsors Have Standardized Process for Measuring Sponsorship Return
Billions of dollars a year are spent on sponsorships, but according to the Association of National Advertisers, just over one-third …
MSW•ARS Copy Test Solution TouchPoint Completes Independent Metric Audit
MSW•ARS Research announced today that their advertising research solution, TouchPoint® has completed the Marketing Metric Audit Protocol (MMAP), the formal …
BrandEmbrace Metric Successfully Completes MASB Audit
BrandEmbrace® Expected Utility Metric Shown To Be a Valid, Reliable, Sensitive and Calibrated Predictor of Brand Preference BrandEmbrace®, a behavioral economics …
BASES Metric Completes MMAP Audit
The BASES metric provided by Nielsen and Innovation Practice has completed the Marketing Metrics Audit Protocol (MMAP), the Marketing Accountability …