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Home Posts tagged "sponsorship measurement"

Tag: sponsorship measurement

Can Social Media Drive Accountable Sponsorship?

Part 1 provides an overview of the current state of sponsorship use and management. Part 2 explores the long-term nature of sponsorship relationships and the resulting importance of fit between properties and brands. Part 3 establishes the importance of developing …

06/29/2020 07/26/2023
Read More"Can Social Media Drive Accountable Sponsorship?"

Sponsorship Accountability Part 6: eSports

Part 1 provides an overview of the current state of sponsorship use and management. Part 2 explores the long-term nature of sponsorship relationships and the resulting importance of fit between properties and brands. Part 3 establishes the importance of developing …

01/29/2020 05/31/2022
Read More"Sponsorship Accountability Part 6: eSports"

Sponsorship Accountability Part 5: Measurement

Part 1 provides an overview of the current state of sponsorship use and management. Part 2 explores the long-term nature of sponsorship relationships and the resulting importance of fit between properties and brands. Part 3 establishes the importance of developing …

12/11/2019 05/31/2022
Read More"Sponsorship Accountability Part 5: Measurement"

ANA/MASB Report Says Sponsorship Measurement Needs Improving

Marketing expenditures on sponsorship have increased considerably over the past several years, but progress in measuring and assessing sponsorship’s business impact has been marginal, according to Improving Sponsorship Accountability Metrics, a new study conducted by the ANA (Association of National Advertisers) …

07/16/2018 07/16/2018
Read More"ANA/MASB Report Says Sponsorship Measurement Needs Improving"
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