Can Social Media Drive Accountable Sponsorship?
Part 1 provides an overview of the current state of sponsorship use and management. Part 2 explores the long-term nature …
Tag: sponsorship metrics
Sponsorship Accountability Part 5: Measurement
Part 1 provides an overview of the current state of sponsorship use and management. Part 2 explores the long-term nature …
ANA/MASB Report Says Sponsorship Measurement Needs Improving
Marketing expenditures on sponsorship have increased considerably over the past several years, but progress in measuring and assessing sponsorship’s business …
Few Sponsors Have Standardized Process for Measuring Sponsorship Return
Billions of dollars a year are spent on sponsorships, but according to the Association of National Advertisers, just over one-third …