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Home Posts tagged "sponsorship metrics"

Tag: sponsorship metrics

Can Social Media Drive Accountable Sponsorship?

Part 1 provides an overview of the current state of sponsorship use and management. Part 2 explores the long-term nature of sponsorship relationships and the resulting importance of fit between properties and brands. Part 3 establishes the importance of developing …

06/29/2020 07/26/2023
Read More"Can Social Media Drive Accountable Sponsorship?"

Sponsorship Accountability Part 5: Measurement

Part 1 provides an overview of the current state of sponsorship use and management. Part 2 explores the long-term nature of sponsorship relationships and the resulting importance of fit between properties and brands. Part 3 establishes the importance of developing …

12/11/2019 05/31/2022
Read More"Sponsorship Accountability Part 5: Measurement"

ANA/MASB Report Says Sponsorship Measurement Needs Improving

Marketing expenditures on sponsorship have increased considerably over the past several years, but progress in measuring and assessing sponsorship’s business impact has been marginal, according to Improving Sponsorship Accountability Metrics, a new study conducted by the ANA (Association of National Advertisers) …

07/16/2018 07/16/2018
Read More"ANA/MASB Report Says Sponsorship Measurement Needs Improving"

Few Sponsors Have Standardized Process for Measuring Sponsorship Return

Billions of dollars a year are spent on sponsorships, but according to the Association of National Advertisers, just over one-third of marketers report that they have a standardized process for measuring their return on sponsorships. Bill Duggan, Group Executive Vice …

03/13/2018 03/13/2018
Read More"Few Sponsors Have Standardized Process for Measuring Sponsorship Return"
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